Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).
Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.
Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.
As a Lead Email Developer for Campaign Services team in Freshworks, you will drive implementing best practices in coding/development of email campaigns for all email campaigns, delivering long-term solutions for email production efficiency and accuracy. Provide solutions for fellow Campaign Operations team members, as well as create advanced email campaigns. You may also have opportunity to build Campaign Landing pages/forms in Marketing Automation Platform.
Responsibilities
Strong experience in creating complex email templates with mobile responsive functionality
Implement long term solutions to help with efficiency and accuracy using coding tools etc.
Collaborate with marketing and design teams to create effective email templates
Create best-practices standards and documentation
Assist creative team to push boundaries on design possibilities
Stay up to date on and advise stakeholders on the latest trends in email marketing/media (i.e., kinetic elements, responsive dev technique)
Conduct A/B testing to optimize email performance and conversion rates
Monitor email deliverability and troubleshoot any technical issues
Working knowledge of email automation platforms such as Marketo preferred
Participate in new project development and new business efforts as required by management.
Educational Background:
Bachelor’s or Master’s degree in Computer Science, Information Systems, Data Engineering, or a related field.
Experience:
12+ years of experience in data and backend engineering, with strong expertise in data lakes, data warehouses, and backend infrastructure.
Familiarity with monitoring and performance tuning at the backend level, including database and API optimization.
Experience with data streaming platforms (e.g., Apache Kafka, AWS Kinesis).
Hands-on experience with cloud-based data warehousing (e.g., Snowflake, Redshift, BigQuery), data lake frameworks (e.g., Delta Lake, Apache Hudi, Iceberg), and application backend development.
Technical Skills:
Backend Development: Advanced SQL skills and proficiency in at least one backend language (Python, Java, Sprintboot, or any MVC framework, EKS)
Data Engineering: Expertise in data processing frameworks like Apache Spark and Apache Flink for large-scale data transformation.
Experience with real-time data streaming technologies such as Apache Kafka and Kinesis.
Hands-on experience with ETL tools and orchestration frameworks (e.g., Apache Airflow, dbt, NiFi).
Deep understanding of Kubernetes (K8s) for container orchestration and microservices architectures.
Proficient with cloud platforms (AWS, GCP, or Azure) and infrastructure as code (IaC) tools like Terraform.
Strong knowledge of CI/CD practices, automation tools, and DataOps best practices.
Experience with data governance tools (e.g., OpenMetadata, DataHub) and data quality frameworks.
Soft Skills:
Strong analytical and problem-solving abilities, with a strategic approach to backend and data engineering challenges.
Excellent communication and collaboration skills, with a proven ability to work across both technical and business teams.
7+years writing HTML, CSS, and JavaScript
Strong Experience with Image and HTML Coding Optimization for email
Experience with style sheet languages (SASS or LESS) and HTML template syntax
Strong working knowledge of Adobe Photoshop
Experience using testing tools such as Litmus or Email on Acid
Strong understanding of adaptive and responsive coding techniques within the email space
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.