Department: IT / Digital Technology
Location: Bangalore, India
Job Responsibilities:
Platform Ownership: Take ownership of the marketing automation (Oracle Eloqua) and marketing analytics platforms, ensuring optimal configuration, maintenance, and performance.
Customer 360 Integration: Work closely with marketing and IT stakeholders to develop and implement a customer 360 view, leveraging customer data platform capabilities to create a unified customer profile.
Data Management & Analytics: Oversee data collection, integration, and analysis within the marketing technology stack. Develop and maintain dashboards and reports to provide actionable insights to the marketing team.
Campaign Execution: Collaborate with the marketing team to design, execute, and measure multi-channel marketing campaigns using Oracle Eloqua and other relevant platforms.
Lead Nurturing & Automation: Develop and implement automated lead nurturing workflows to improve lead quality and conversion rates.
Validation & Integration: Use SQL for data extraction and analysis, manage ETL processes and integrate marketing/social platforms. Enrich customer data for improved profiling and segmentation. Validate data to maintain accuracy and completeness.
Vendor Management: Manage relationships with marketing technology vendors, ensuring optimal service levels and cost-effectiveness.
Team Leadership: Provide guidance and mentorship to junior team members, fostering a culture of continuous learning and development.
Cross-Functional Partnership: Establish strong partnerships with the business and marketing teams to understand their needs and ensure alignment with technology solutions.
User Management: Manage SSO/Okta setup, user access and permissions for marketing technology platforms.
Qualifications:
Bachelor's degree in Marketing, Computer Science, or related field.
5+ years of experience in marketing automation, with deep expertise in Oracle Eloqua.
Proven experience implementing and managing customer 360 initiatives and CDP platforms.
Strong understanding of marketing analytics and data visualization tools.
Experience with HTML, CSS, and JavaScript is a plus.
Excellent communication and collaboration skills, with the ability to work effectively with both technical and non-technical stakeholders.
Strong problem-solving skills and a passion for staying current with marketing technology trends.
Benefits:
Competitive salary and benefits package.
Opportunity to work with cutting-edge marketing technologies.
Collaborative and innovative work environment.
About Us:
Citrix and TIBCO recently merged to create Cloud Software Group, now one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value diverse lived experiences, passion for technology, and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.
Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.
If you need a reasonable accommodation due to a disability during any part of the application process, please contact us at (800) 424-8749 or email us at AskHR@cloud.com for assistance.