Influencer Specialist

As the Influencer Specialist, you strengthen and build the local community with a focus on the most fashion forward and on brand influencers/ambassadors. You contribute to added customer value, a strong brand and increased sales by being responsible of influencer strategies & tactics. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work. You set strategies and plans, implementing, executing and following up on influencer activities and engagement including paid partnership. You work closely with the Fashion PR Lead and the Showroom Team to build a network of ambassadors for H&M to maximize synergies between earned and paid relationships.

Key responsibilities includes :

• Influencer Strategy & Tactics
  • Build a Sales Market strategy for influencers, together with the PR & Communications Manager, based on insights regarding customer, brand, media & competitive landscape
  • Drive the influencer strategy/tactics for H&M India, implement, execute, follow up and analyze both paid and earned influencer activities, based on the global and local communications and marketing plans.
• Agency Collaboration - Manage contact with collaborating agencies in connection to influencer activations
• Networking & relationship building - You act as a brand ambassador for H&M and Identify, maintain and develop a network on a Sales Market level with the appropriate influencers, celebrities and other opinion leaders. Work proactively to get earned product placements and present latest collections and news.  
• Follow Up - Monitors and analyses the results of influencer activities in order to calculate ROI insights and measure impact of local strategy, both through internal data but also with influencer data gathered by collaborating agencies and relevant systems
• Collaboration/Stakeholder management - You ensure a close collaboration with the Fashion PR & Showroom team to maximize synergies between paid and earned relationships

Sounds interesting, click here for a complete role description

To be successful in the role as the Influencer Specialist, you should have a strong branding focus, combined with a commercial approach and are insight- and data-driven with proven ability to drive results and work towards goals. You are branding and business driven, customer-focused, commercial, communicative and an excellent relationship builder. You have a proven track record of creating results within area of influencer strategies & tactics, both in terms of brand building and as an effective media channel.​

​What you need to succeed:​

• A formal education within Communication &/or Marketing is meriting - if not, at least 5 years of working experience in relevant roles.​
• You have a proven track record of creating long term and short term results through the use of influencers and within the field of PR, Marketing and/or Media
• You have a strategic and analytical mindset with strong planning and prioritizing skills
• You understand synergies between owned, paid & earned media and have digital media knowledge and understanding of media effectiveness
• You have excellent communication skills, including fluent written and spoken English
• You have experience in working with follow up through Google Analytics and influencer tools/systems that in combination with the right analysis can showcase results within influencer marketing.

Sounds interesting, click here for a complete role description

This is a full-time position, reporting to Roma Lakhani, PR & Communications Manager for India.

This position is based at the Office in Bangalore, Karnataka, India.

Apply by sending in your CV in English as soon as possible, but no later than December 28th, 2024. Due to data policies, we only accept applications through career page.

Global Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries

Inclusion & Diversity

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.