In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Additionally, Bosch has in India the largest development center outside Germany, for end to end engineering and technology solutions. The Bosch Group operates in India through twelve companies. Bosch set-up its manufacturing operation in 1951, which has grown over the years to include 18 manufacturing sites, and seven development and application centers. Bosch Group in India employs over 31,000 associates and generated consolidated revenue of about ₨.21,450 crores* (2.66 billion euros) in 2018 of which ₨. 15,824 crores*(1.96 billion euros) from third party. The Group in India has close to 18,000 research and development associates.
In India, Bosch Limited is the flagship company of the Bosch Group. It earned revenue of over ₨. 12,460 crores (1.54 billion euros) in 2018. Additional information can be accessed at www.bosch.in.
§Responsible for the development and implementation of the D2C marketing strategy for Asia Pacific and Africa incl. guardrails and in line with PT's marketing guidelines for PRO & DIY
§Lead, develop, and evolve the D2C marketing strategy and supporting material (e.g., toolkits, briefs, and messaging frameworks)
§Responsible for all Launch and Product related activities and creates specific promotions, SKUs and offerings for Users
§Ownership of Value Propositions of the D2C Channels, including continuous research of User Needs and Competitor VPs
§Develop, monitor and act upon KPIs for the regional D2C marketing teams to support effective execution of marketing strategies
§Create Paid Media and Advertising Strategy to continuously improve customer engagement, and to drive traffic and conversion to the D2C stores
§Act as a business partner for the D2C analytics team by supporting and initiating marketing analyses
§Ensure that all regional D2C marketing communications are in line with BU-owned brand guidelines and global D2C marketing guidelines
§Track and analyze user behavior over the customer life cycle
§Manages post-purchase-experience improvements and is responsible for 1to1/ CRM communication via all common communication channels in line with defined BU responsibility split and user data ownership
BE , MBA (Preferred)
Any graduate with Masters
Overall 5 to 10 yrs of experience, with 3-5years of relevant experience
•Profound knowledge in marketing and branding area
•Profound know how and experience on digital marketing (SEA, SEO, etc)
•Good understanding of eCommerce operation
•Fan of online shopping
•A good team player
•Attention to details & committed to timely execution (specially during campaigns)