Job Description
JOB PURPOSE:
To ensure a world class level of marketing that adopts a mix of traditional and innovative tactics and strategies that reflects the position of the events This role will be expected to engage with key stakeholders across the events within the portfolio.
KEY ACCOUNTABILITIES:
• Create, develop, and implement the overarching marketing strategy for the event deliverables across exhibitor, visitor, delegate and speaker acquisition process.
• Work closely with the VP on stakeholder management across the event, including the preparation and sharing of campaign verticals in monthly meetings with key government entities.
• Create and manage the marketing P&L for the event campaign cycle with direct reporting to the VP.
• Identify, cultivate, and manage 3rd party relationships across barters and industry associations.
• Work closely with the conference production team on the creation of all conference related collateral, paying close attention the timeline management and deliverables plus website updating.
• Work closely with the Sales Directors/ED’s on strategy implementation, lead generation, agent management, sponsorship creation and delivery of all exhibition and sponsorship related collateral and ensuring regular updating of website content.
• Create and implement robust visitor campaigns with a focus on unique attendance growth and retention strategies.
• Identify the competitor landscape of events by industry and geo-spread and create/implement campaigns to counter and disrupt the identified events.
• Devise and implement comprehensive social media campaigns including but not limited to programmatic, geo-fencing, retargeting, social amplification, influencer marketing, SEO, display ad campaigns and paid banner campaigns that are content rich spanning the entire cycle of the event.
• Work with the head of digital for hybrid solutions to ensure seamless integration of pre-identified solutions across the conference and exhibition elements of the event.
• Work with external PR agencies on domestic and global strategies to ensure MENA wide and international coverage of all related PR content from direct releases to op-ed driven content.
• Develop relationships with trade associations, media, regulators, and industry organizations to foster support for events
• Work closely with the in-house database team on data management including but not limited to data cleansing, data acquisition, data building, gap analysis and segmentation management.
• Work and collaborate with overseas offices in the development, sharing and implementation of best practice ideas and concepts.
• Lead, manage and motivate a team of marketing managers and executives, including the setting of annual KPI’s and bonus structures.
QUALIFICATIONS, EXPERIENCE, & SKILLS:
Technical / Functional
• At least 5 years year's demonstrable experience at management level in events and / or B2B media
• Degree educated.
• Detailed knowledge of marketing best practice with strong knowledge and understanding of social media marketing.
• Experience of dealing with and managing key stakeholder relations.
• Knowledge of mid to large scale B2B exhibitions and conferences
• Understanding of GDPR & data protection
• Experience of developing an online and digital strategy.
• Experience of auditing existing procedures and introducing new procedures.
• Appreciation of international cultures/foreign language
• Ability to network and liaise with senior people/trade bodies and associations
• Anticipation of market trends and proactive market involvement
Personal Attributes / Interpersonal
• Communication – excellent written English and verbal communication skills, report writing, copywriting and presentation skills
• Strong organisational and project management skills
• Time Management
• Detailed understanding of marketing principles
• Ability to be part of and manage teams
• Ability to work under pressure and to deadlines
• Ability to work within a target driven market place
• Self-motivated / Innovative / Creative
• Good team working ethics
• Competitive analysis
• Lateral thinking
• People management skills
• Analytical skills
• Availability to travel
• Team player – Work closely with all departments across the business
• Empathetic Manager – Build, coach and mentor a team to ensure they have the correct skill sets to fulfil their role to the high standards dmg set
