Role Objective
The Brand/Product Head is required to drive the conceptualization of the product and manage it throughout the development process to ensure timelines, quality, profitability, and creativity. This role involves developing and implementing marketing initiatives, product management, and market analysis to maximize brand presence, sales, and profitability within the organization's cigarette division. Principal Accountabilities
"The person should be in Cigarette production and marketing"
Key Responsibilities:
Brand Strategy: Develop and execute brand strategies that align with the organization's objectives, ensuring the cigarette brands' market positioning and appeal to the target audience.
Product Management: Oversee the entire lifecycle of cigarette products, from conceptualization and development to launch, and eventually phase-out. This includes product development, packaging, and pricing strategies.
Market Research: Conduct thorough market research to identify consumer preferences, market trends, and competitor activities. Utilize data to inform brand and product strategies.
Product Innovation: Collaborate with product development teams to create innovative cigarette products that meet consumer demands while ensuring compliance with legal and regulatory requirements.
Marketing Campaigns: Plan and execute marketing campaigns, including advertising, promotions, and public relations activities, to increase brand awareness and drive sales.
Budget Management: Manage the marketing and product development budget for the cigarette division, ensuring efficient allocation of resources to achieve brand and product objectives.
Product Positioning: Define and maintain the unique selling propositions (USPs) of cigarette products, positioning them effectively in the market.
Brand Compliance: Ensure all marketing and advertising activities comply with relevant laws and regulations, especially those pertaining to tobacco products.
Cross-Functional Collaboration: Collaborate with various departments, such as sales, supply chain, and legal, to ensure successful execution of brand and product strategies and initiatives.
Sales Support: Provide sales teams with the necessary tools, materials, and training to effectively market and sell cigarette products.
Performance Tracking: Monitor and analyse the performance of cigarette products, utilizing key performance indicators (KPIs) to assess the success of marketing efforts and product sales.
Consumer Insights: Gather and analyse consumer feedback and insights to adapt marketing strategies and product offerings.
Contact points: Internal
✓ Sales & Marketing
✓ Supply Chain
✓ Purchase
✓ Operations
✓ Legal
✓ HR
✓ IT External
✓ Vendors
✓ Suppliers
Educational Requirements:
MBA with 8+ years of experience
Knowledge and Skill Set:-
Skills: Brand Management, Product Management, Go-To-Market Strategy, Product Marketing, Business Strategy, Consumer Insights, Market Research, Competitive Analysis
Strengths: Collaborative leadership, Strategic thinking, Perseverance, Negotiation, Stakeholder Management, Adaptability.
