Key Responsibilities:
1.
Brand Strategy & Vision:
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Develop and implement a comprehensive brand strategy aligned with Miraggio's vision and business goals.
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Define brand positioning, tone of voice, and messaging across all platforms.
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Ensure consistent brand storytelling across all customer touchpoints.
2.
Campaign Development & Execution:
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Lead the ideation, development, and execution of integrated marketing campaigns (digital, print, social, and experiential).
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Collaborate with creative teams, agencies, and influencers to deliver innovative campaigns that resonate with our audience.
3.
Digital & Social Media Marketing:
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Drive digital brand presence through targeted social media strategies, influencer collaborations, and content marketing.
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Oversee the development of engaging content for web, social media, and other channels to foster community and brand loyalty.
4.
Market Research & Consumer Insights:
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Leverage market research and consumer insights to guide brand strategy and campaign development.
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Monitor industry trends, competitor activity, and consumer behavior to stay ahead in the market.
5.
Cross-Functional Collaboration:
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Work closely with product, sales, and e-commerce teams to ensure brand alignment across all departments.
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Partner with PR and media teams to maximize brand visibility and media coverage.
6.
Budget & Performance Management:
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Manage brand marketing budgets effectively, ensuring ROI on all campaigns.
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Track and analyze campaign performance, adjusting strategies to optimize outcomes.
7.
Leadership & Team Development:
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Lead and mentor the brand marketing team, fostering creativity and professional growth.
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Build a culture of innovation, collaboration, and results-driven execution.
Qualifications & Skills:
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7+ years of experience in brand marketing, preferably in the fashion, lifestyle, or retail industries.
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Proven track record of developing successful brand strategies and campaigns.
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Strong understanding of digital marketing, social media, and content creation.
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Excellent leadership, communication, and project management skills.
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Creative thinker with a passion for storytelling and brand building.
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Experience in managing budgets, teams, and external agencies.
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Ability to analyze data and derive actionable insights.
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Bachelor's degree in Marketing, Business, Communications, or a related field (MBA preferred).
