Head Marketing

JOB DESCRIPTION:

Financials, Profitability & Budgetary Control

• Achieve Market Share, bottom-line targets, top line & profitability.
• Operational Budgetary controls for cost and profit management.
• Risk Management in accordance with inventory/outstanding norms.
• Allocation of financial resources in line with business objectives and market potential.
• Evaluate investments through ROI analysis.

Building Brands / Therapy

• Create impactful communication and campaign to build brands and therapies in the Division
• Improve Specialty Coverage and Therapy Focus
• Analyze market conditions and forecast sales and market share.
• Implement Innovative and Creative Business Solutions to grow market/prescription base.
• Align division goals to organizational goals as measured by broad plans.
• Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
• Continually incorporate customer feedback and macro view of the market through formal sources of feedback like research (Structured / MR driven etc.)
• Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
• Develop and implement Annual Operating Plan for Division and oversee for the brand portfolio
• Undertake fieldwork to establish a strong connect with KOLs
• Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.
• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.

People and Performance Management

• Effectively collaborate with cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
• Foster performance driven culture in marketing team.
• Liaise with training and HR on succession planning for team’s upward movement Recommend appropriate rewards and recognition to retain talents
• Coach, guide and develop the brand managers / group brand managers in his / her team
• Collaboration with Sales team for effective and result oriented execution

Corporate Governance

• Key driver and custodian of organisation values - Pioneering, Achieving, Caring and Enduring
• Enduring values – facilitating communication of the same to all personnel across the country.
• Ensure compliance to Corporate Governance Norms & Ethical Trade practices all across.

Management responsibilities:

Marketing team of 7-8 team members

REQUIRED Experience / Critical Success Factors:

• MBA/PGDM from a pedigree institution
• Experience of 12-14 years with strong exposure to marketing in the Pharmaceutical industry
• Business size managed of 100 Cr+
• Team size managed of 4-5

Preferred Experience:

• Exposure to working in an MNC environment
• Exposure to mass market, secondary preference to specialty and super-specialty experience

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:Product ManagementDIVISION:EPD Established PharmaLOCATION:India > Mumbai : BKC BuildingADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Yes, 25 % of the TimeMEDICAL SURVEILLANCE:Not ApplicableSIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)