Bayt.com
https://bayt.page.link/gNB2v5wZo3WEKHef6
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Job Description

  • Act as a subject matter expert for assigned media assets and respective markets.
  • Allocate marketing budgets to integrated channels and platforms with high returns.
  • Analyse marketing initiatives to improve marketing effectiveness and ROI.
  • Approve marketing budgets based on marketing priorities and analysis of return on investment (ROI).
  • Approve partnerships with agencies for marketing communications based on creative and commercial considerations.
  • Develop media plans and campaign pricing by collaborating with business and sales teams.
  • Develop new approaches to community engagement to enhance customer experience and loyalty.
  • Drive creation of marketing budgets based on marketing strategy.
  • Drive the use of database management for marketing automation, customer profiling and automated benchmarking.
  • Drive the use of innovative approaches to develop cutting edge campaigns.
  • Establish key metrics to track performance of marketing initiatives.
  • Guide messaging to differentiate media assets from competitors.
  • Guide strategies to drive the use of digital and other non-traditional marketing channels.
  • Identify segments and platforms suited for marketing purposes.
  • Lead the planning of marketing campaign launches for media assets, including media briefs.
  • Manage marketing expenses against allocated budgets.
  • Review customer insights and preferences to identify the marketing strategies for media assets.
  • Set direction for devising messaging and campaign strategy for media assets and business priorities.
  • Set guidelines for all marketing communications to promote the company's brand image.
  • Study business objectives using data-mining and analysis.


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