Job Description
Job Title: Manager - E-Commerce (M-3)
Department: Sales - FMCG
Location: Corporate Office, Noida
Reporting to: VP Sales (FMCG)
About the Role: We are seeking an experienced and dynamic Manager - E-Commerce to lead the development and execution of our e-marketing strategy, strengthen our brand presence, and drive e-commerce sales for one of the leading FMCG Companies . The role will focus on new SKU listings, managing the product portfolio, supporting new product development, and implementing strategies that enhance business contribution. Key Responsibilities
Strategic Leadership
Develop and achieve the Annual Operating Plan (AOP) for E-Commerce.
Drive strategies to enhance the visibility and sales of all SKUs across online platforms.
Collaborate on marketing strategies, customer insights, and market research to ensure online growth.
E-Commerce Operations
Plan assortment and manage the product portfolio effectively.
Ensure accuracy in uploading promotional offers and listings.
Monitor and enhance the security of checkout pages and payment processes.
Analyze website traffic, marketing strategies, and sales metrics to recommend improvements.
Brand & Communication Management
Lead digital marketing initiatives to boost online presence.
Drive internal communications and corporate branding efforts.
Coordinate with in-house and external teams to align with branding and communication strategies.
Team Coordination
Work closely with software developers, copywriters, and graphic designers.
Ensure smooth collaboration with marketing, supply chain, finance, and NPD teams.
Qualifications & Experience
Educational Qualification: Post-Graduate in a relevant field.
Experience: 8+ years in the FMCG or related industry, with significant exposure to e-commerce and digital marketing.
Key Competencies
Technical/Functional
Marketing Strategy & Planning
Brand/Portfolio Management
Digital Marketing & Corporate Communications
Market Research & Analysis
Behavioral
Customer Focus
Collaboration
Creativity & Innovation
Result Orientation
Key Metrics
Timely execution of portfolio strategies and brand plans.
Adherence to marketing budgets.
Increased contribution from focus segments/brands.
Enhanced brand recall and perception.
Stakeholder Management
Internal: Marketing, Supply Chain, Finance, NPD
External: PR/Advertising/Research Agencies, Customers, Vendors
