Head Customer Marketing

JOB DESCRIPTION:

• Develop winning Route & Go to Market and strategies including rural markets that contribute to 20% market share with an opportunity to expand

• Sales & Distribution Planning & execution
• Developing, coordinating and networking NPI GTM plan while working very closely with all the relevant stake holders

• Channel strategy for MT & GT

• Develop Trade Marketing Strategy to help achieve Trade Sales
  • Channel Management
  • 3P (AFC,ISR, MERC, NA) deployment, engagement, training & development
  • Driving productivity & efficiency
  • Defining & driving trade KPIs in close co-ordination with Sales, Brand & Comex team

• Driving Trade projects & Initiatives such as
  • Cost Leadership Program
  • Distributor Governance Board
  • Product Transition
  • Automation Integration & BI

• New channel opportunity identification and strategy development.

• Driving Sales Automation Systems & Process
  • Mobility
  • DMS
  • HO & Regional control

• Driving sales formats & process uniformity and maintain Trade Sales & distribution data repository

• Supporting Demand team for NPI/Promo/Constraint SKU or brand stock forecast for Pre-S&OP closure
• Representing the Trade function in Brand or Category board meetings
• Developing & Executing Trade Field Activation Monthly Plans

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:Sales ForceDIVISION:ANI International NutritionLOCATION:India > Mumbai : BKC BuildingADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Yes, 50 % of the TimeMEDICAL SURVEILLANCE:Not ApplicableSIGNIFICANT WORK ACTIVITIES:Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)