Group Product Manager - General Medicine

JOB DESCRIPTION:

Independently handle brand management responsibility for allocated brands.

Brand portfolio to include strategically important brands of the Division

• Achieve top-line, market share and bottom-line targets for the brands assigned

• Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns

• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force

• Analyze market conditions and forecast sales on a regular basis

• Monitor ROI on brand strategies • Monitor competitor activities

• Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.

• Develop and implement Annual Operating Plan for brand portfolio

• Undertake fieldwork to capture insights

• Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies

• Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement

• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force

• Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.

• Lead Divisional initiatives which are of significant impact to the business / organization • Buddy to new brand managers in the team

• Mentor/Guide to management trainees in the team

Education: •

Graduate in Science / Pharmacy •

MBA/PGDBA in Sales and Marketing

Experience:

• Pharmaceutical brand management experience of at least 5 years (preferably in MNC) as Brand manager/ Sr Brand Manager

• Additional exposure of sales preferred

• Exposure to managing Key Accounts / dealing with Key Opinion Leaders

• Experience in managing new launches

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:Product ManagementDIVISION:EPD Established PharmaLOCATION:India > Mumbai : BKC BuildingADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Yes, 25 % of the TimeMEDICAL SURVEILLANCE:Not ApplicableSIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)