Group Head - Digital

Description EssenceMediaCom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Group Head - Digital to join us. In this role, you will be responsible for leading the media mandates for some of the key clients for EssenceMediaCom.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.  
Reporting of the role 
This role reports to: Business Director - Digital
3 best things about the job: 

1. Opportunity to be the best amongst the best.
2. Working within a proven, fast growing team servicing some of the biggest brands in the country. 
3. Help some of the largest brands build their digital media presence and drive revenues for the largest media investment agency.

In three months: 

• Worked on digital media plans for some of the finest clients in the country 
• Mapped new digital opportunities for the client 

In six months: 

• Made effective yet efficient digital media plans 
• Pushed innovating concepts to drive revenues 

In 12 months: 

• You will help evolve the planning principles, measurement tools, publisher partners, measurement metrics that your set of brands work with and work closely with the strategy team to build brand specific strategies.  Helped on new business pitches.

What your day job looks like at EssenceMediacom :

• Hands on digital media planning, buying experience 
• Develop digital media plans and approach basis consumer insights and digital media dynamics 
• Deliver media plans, campaign scheduling 
• Define campaign KPIs 
• Continuous plan optimization to deliver maximum ROI 
• Review campaign performance 
• Proactively identify new opportunities and pitch innovative ideas 
• Help on new business pitches 
• Client servicing and manage day to day client relationship to meet their digital requirements. 
• Meet revenue targets and drive incremental billing and revenue 

 Minimum qualifications:

• Minimum 5+ Years of experience handling  Digital 
• Basic understanding on digital campaign, buying metrics, search 
• Basic understanding of digital tools – Comscore, Ad serving, Adwords 
• Basic understanding of reach & frequency planning for a brand 
• Willingness to learn, unlearn, relearn basic concepts of digital planning, buying 
• Willingness to question and test all principles 
• Willingness to test and use new measurement tools 
• Good written, verbal communication and presentation skills – PPT and delivering presentations 

More about EssenceMediacom:
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.
EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About India 
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that i