Job Title - GN - SONG - MT - Marketing Automation B2C (Braze) - Consultant
Management Level: 9-Team Lead/Consultant
Location: Bengaluru, BDC7A
Must-have skills: Sprinklr
Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills.
Job Summary:
This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.
Roles & Responsibilities:
Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.
Key Responsibilities:
- Design innovative campaign strategies and marketing plans across channels using Braze.
- Gather business requirements and design processes and solutions for Braze implementation.
- Set up marketing journeys, programs, and campaigns within the Braze platform.
- Conduct assessments for Braze capability evaluations, define target operating models, and develop marketing use cases and business cases.
- Collaborate with clients to ensure seamless Braze implementation and adoption of new tools and processes.
- Lead assessments of marketing processes and technologies, defining KPIs, solutions, and vendor evaluations for Braze and related Martech tools.
- Contribute to thought leadership and business development in the campaign management and digital advertising space.
Professional & Technical Skills:
- Relevant experience in the required domain.
- Strong analytical, problem-solving, and communication skills.
- Ability to work in a fast-paced, dynamic environment.
- Extensive experience in gathering requirements, preparing functional blueprints, and coordinating multi-team deployments for Braze marketing solutions.
- Proven ability to design customer experience journeys and next-best-action strategies using Braze.
- Expertise in customer acquisition, journey lifecycle and engagement strategies.
- Strong analytical skills for monitoring trends, analyzing data, and optimizing campaigns.
- Experience in identifying process improvement opportunities and building business cases for campaign strategies and technology solutions.
- Familiarity with developing/supporting Martech/Adtech platform technologies with Braze or Adobe.
Preferred Skills:
- Configure, test, and deploy marketing workflows in Braze and related platforms.
- Follow proven methodologies and best practices to enable clients to meet business objectives using Braze.
- Provide post-go-live consulting, ensuring smooth adoption and optimization of Braze implementations.
- Share best practices on solution delivery and positioning for maximizing campaign outcomes.
Additional Information:
- Opportunity to work on innovative projects.
- Career growth and leadership exposure.
About Our Company | Accenture
Experience: 8-10Years
Educational Qualification: Any Degree
About Accenture
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