Job Title: Microsoft Dynamics 365 Marketing + Manager + GN SONG
Management Level: 07 - Manager
Location: Pune
Must have skills: Microsoft Dynamics 365 Marketing, Customer Insights
Good to have skills: B2B Marketing, Marketing Automation
Experience: Minimum 11+ year(s) of experience is required
Educational Qualification: MBA must
Job Summary: As a B2B Marketing Automation Consultant, you will be responsible for designing, building, and configuring marketing automation solutions to meet business process and application requirements using Microsoft Dynamics 365 Marketing. Your typical day will involve working with clients to understand their business objectives, designing tailored marketing automation strategies, and executing campaigns that drive lead generation, nurture prospects, and enhance customer engagement.
Roles & Responsibilities:
- Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness.
- Provide expert advice on selecting the most suitable B2B marketing automation platform.
- Gather business requirements, design process & solution for implementation of marketing & sales automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, AJO, Pardot.
- Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs.
- Work as a BA or lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, AJO, Pardot.
- Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact.
- Develop documentation and training materials to support ongoing platform usage and skill development.
- Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments.
- Aside from client delivery, the selected candidate will also drive business development efforts.
Professional & Technical Skills:
- Functional proficiency in Microsoft Dynamics 365 CRM Customer Insights (Marketing Module).
- Capability to describe D365 Sales and Customer Insights functionalities (Journeys, Segments, Forms, Triggers, Opportunities, etc.).
- Capability to describe integrations of MSD Customer Insights with other Microsoft tools (M365, Copilot products, Azure).
- Basic to advance level of understanding and knowledge in Power Apps, Power Automate.
- Proficient in marketing research and analysis.
- Excellent oral and written communication skills.
- Creating and maintaining client relationships.
- Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies.
Additional Information:
- The ideal candidate will possess a strong educational background in marketing, computer science, or a related field, along with a proven track record of delivering impactful solutions using Microsoft Dynamics 365 Marketing.
- This position is based at our Pune office.
- About Our Company | Accenture
Experience: Minimum 11+ year(s) of experience is required
Educational Qualification: MBA must
About Accenture
Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us atwww.accenture.com
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.
