GN - Song - MT - Brand and Creative - Content Writer- Analyst

The Strategy & Consulting Global Network Song Practice

Job Title - Content Writer + Analyst + The Strategy & Consulting Global Network Song Practice

Management Level: 11 - Analyst

Location: Mumbai

Must have skills: Content creation (including static & video assets)

Good to have skills:

• Basic knowledge of SEO principles, including keyword research and optimization
• Knowledge of digital ad platforms like Google Ads, Meta Ads, or LinkedIn Ads
• Familiarity with social media analytics tools to gauge campaign performance

Job Summary:

We are seeking a Content Specialist to create high-quality, engaging, and SEO-optimized content across various channels, including blogs, social media, and marketing materials. This role involves editing, research, and content optimization to ensure clarity, accuracy, and brand consistency. You will collaborate with cross-functional teams, analyze content performance, and manage multiple projects while adhering to brand and compliance standards. 

Join our team of SONG who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.

The Practice – A Brief Sketch

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will work on transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of these, you will drive the following:

• Content Creation: 
   

• Develop high-quality, engaging, and SEO-optimized content for various channels, including websites, blogs, whitepapers, social media, email campaigns, and more 
   

• Create thought leadership articles, case studies, and product-centric content that aligns with brand goals 
   

• Create brochures and point of sales materials 
   

• Editing and Proofreading: 
   

• Edit and proofread content to ensure grammatical accuracy, clarity, and consistency with brand tone and style 
   

• Review and refine user-facing content to meet high-quality standards and eliminate errors 
   

• Research and Analysis: 
   

• Perform thorough research on industry trends, topics, and competitors to deliver credible and relevant content 
   

• Analyze content performance metrics to iterate and improve strategies for better engagement 
   
   

• Collaboration: 
   

• Work closely with marketing, design, and product teams to ensure alignment between content and overall campaign goals 
   

• Partner with designers to create visually appealing and content-rich assets, such as infographics and presentations 
   

• Content Optimization: 
   

• Optimize web content for search engines (SEO) using targeted keywords, metadata, and link-building strategies 
   

• Adapt and repurpose content for different formats and platforms to maximize reach and impact

• Project Management: 
   

• Manage multiple content projects simultaneously, ensuring timely delivery while maintaining quality 
   

• Stay flexible and efficient in a fast-paced, deadline-driven environment 
   

• Compliance and Documentation: 

• Ensure all content complies with legal and brand standards, including accessibility and regulatory requirements 
   

• Maintain organized project files, style guides, and documentation for easy handoff and collaboration 

Bring your best skills forward to excel at the role:

• Content Writing & Editing
• SEO & Digital Marketing
• Research & Analytics
• Project Management & Collaboration
• Technical Proficiency (CMS, Analytics, Design Tools)

Read about us.

• Blogs

Your experience counts!

• Postgraduate or Graduate in Marketing/Advertising or BMM or Other Graduate Mass Media Degree
• Candidate with at least 3+ years of hands-on experience with content creation 

Must have skills:

• Content creation (including static & video assets)

Good to have skills:  

• Basic knowledge of SEO principles, including keyword research and optimization 
• Knowledge of digital ad platforms like Google Ads, Meta Ads, or LinkedIn Ads 
• Familiarity with social media analytics tools to gauge campaign performance

What’s in it for you?

• An opportunity to work on transformative projects with key G2000 clients
• Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
• Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
• Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
• Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careers

Accenture Global Network Song | Accenture in One Word

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.

Experience: Candidate with at least 3+ years of hands-on experience with content creation

Educational Qualification: Post Graduate or Graduate in Marketing/Advertising or BMM or Other Graduate Mass Media Degree

About Accenture

Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us atwww.accenture.com

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