The Strategy & Consulting Global Network Song Practice
Job Title - Brands and Comms Lead | Consultant | The Strategy & Consulting Global Network Song Practice
Management Level: 9 - Consultant
Location: Mumbai
Must have skills:
Brand strategy, Communication
Good to have skills:
Stakeholder Management, Content Strategy, Measurement, Social Media
Job Summary
A Brand and Communications Lead is accountable for ensuring the company’s brand is well-defined, consistently communicated, and well-received by both internal and external stakeholders. They are responsible for the strategic direction, leadership, and results of the brand and communication initiatives. Driving the company’s reputation, engagement, and market growth.
Join our team of SONG who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.
Explore an Exciting Career at Accenture
Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?
Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.
The Practice – A Brief Sketch
The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will work on transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.
You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of these, you will drive the following:
- Developing and maintaining a strong, clear brand strategy: This includes ensuring that the brand is positioned effectively in the market to resonate with the target audience
- Driving brand consistency across all platforms: Ensuring that the brand identity, voice, and messaging remains cohesive across all channels and touchpoints
- Creating and executing communication strategies: This includes both external (media, public relations, advertising) and internal (employee engagement, internal newsletters) communication plans
- Overseeing the creation of brand content: Ensuring that all content – whether digital, print, or social media – accurately represents the brand and supports business objectives
- Managing internal communication: Ensuring employees understand and engage with the brand vision, mission, and objectives, fostering a strong internal culture.
- Developing and executing the digital and social media strategy: Overseeing social media campaigns, website content, and online community management to enhance brand visibility and engagement
- Tracking brand health and performance: Regularly monitoring metrics such as brand awareness, sentiment, and customer perception to assess how the brand is performing in the market
- Adjusting strategies based on data: Continuously improving communication strategies and brand positioning based on feedback, analytics, and market conditions
- Leading and mentoring the communications team: Ensuring that team members have the resources, skills, and guidance to execute their tasks effectively
- Accountable for fostering cross-department collaboration: Ensuring alignment across departments (E.g.: marketing, sales, HR) to ensure brand messaging is consistent and integrated
- Managing the brand and communication budget: Ensuring efficient use of resources while executing brand and communication initiatives
- Vendor and agency management: Overseeing relationships with external partners and agencies, ensuring they deliver quality services on time and within budget
- Defining brand purpose and architecture (e.g., brand experience strategy, persona development, journey mapping).
- Audience segmentation and targeted strategy
- Innovative and cutting-edge solutions (thinking beyond execution to industry-leading approaches).
- Client Engagement & Advisory: Building relationships with key decision-makers and acting as a strategic advisor. Leading client engagements for external marketing and communications strategy.
Bring your best skills forward to excel at the role:
- Strong product management knowledge
- Ability to performance manage data and insights
- Ability to influence others and break down barriers to resolutions
- Strong communication and relationship building
- Proactive, able to anticipate needs, forward thinking
- Highly collaborative, able to work well within multidisciplinary teams
Additional Information:
- Experience in creating, positioning, and maintaining brand identity.
- Experience in leading & guiding teams, working with cross-departmental stakeholders, and leading communication projects.
- MBA from a tier 1 institute preferred
- Overall experience of 6+ years of branding, creative strategy, or advertising experience with a major consulting firm or advertising agency or leading MNC.
- Proven experience in leading the development of integrated marketing and communications plans for clients.
- In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment
- Experience in working with middle to senior management levels within existing organization / client organizations.
- Strong verbal communication skills.
- Good research, organizational, and time-management skills.
- Strong presentation skills and knowledge of using AI and GenAI tools.
- Experience in setting up and growing teams to meet needs across skills, geographies and industries.
Read about us.
Your experience counts!
- Bachelor’s or Master’s degree in Business or Marketing
- 6+ years of experience in brand management, marketing, or communications roles
Must have skills:
Brand strategy, Communication
Good to have skills:
Stakeholder Management, Content Strategy, Measurement, Social Media
What’s in it for you?
- An opportunity to work on transformative projects with key G2000 clients
- Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
- Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
- Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
- Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.
About Accenture:
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com
About Accenture Strategy & Consulting:
Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careers
Accenture Global Network Song | Accenture in One Word
At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.
Experience: 6+ years of experience in brand management, marketing, or communications roles
Educational Qualification: Bachelor’s or Master’s degree in Business or Marketing
About Accenture
Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us atwww.accenture.com
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