GN-SONG-MT-Brand and Creative-Account Director-Manager

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Brand and Creative-Account Manager

Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.

Practice: Strategy & Consulting Global Network Song I Areas of Work: Account Management, Branding, Digital Marketing, Creative Strategy and Execution | Level: Manager | Location: Mumbai | Years of Exp:  12+ years

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.

The Practice – A Brief Sketch

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

You will work closely with our Clients and the Accenture Song team and be responsible for leading and growing client accounts, ensuring exceptional client satisfaction, and driving the overall strategic direction of campaigns. You will be working closely with creative, strategy, media, and production teams to ensure integrated and effective solutions. You will be overseeing the end to end process of campaign, conceptualization, execution and ensure campaigns are delivered on time, within budget, and to the highest standard.

Your key responsibilities will include:

• Take full ownership of a project; have a clear understanding, vision and plan of the project that is clearly communicated and executed.
• Partnering business and strategy teams in the development of holistic marketing and communications plans, including brand strategy, creative development and execution, integrated campaign, digital marketing, and market research.
• Manage productions with minor check-ins and reviews from senior leaders.
• Understand clients’ business objectives, market conditions, and challenges, and translate these into effective advertising strategies.
• Building relationships with key client and internal decision-makers and acting as a trusted advisor on all aspects of campaign strategy, planning and execution.
• Working in a team of seasoned professionals & using relevant tools to identify opportunities to create unique content for high-quality traffic that leads to increased engagement and growth.
• Provide strategic guidance to the account team and other internal stakeholders, ensuring alignment on project deliverables and campaign goals.
• Stay updated on industry trends, competitive activities, and emerging media platforms, bringing innovative solutions to clients.
• Identify opportunities to apply innovative interventions for engagement, growth and conversions through the customer journey.
• Lead internal and client presentations while making people feel, not just understand. Take client feedback and parse out what is valid, and how to respectfully and effectively push back on what isn’t.
• Deploying strong analytical skills and drive result-oriented decisions with a Data-driven mindset
• Work with all disciplines to deliver projects of creative excellence on time.
• Familiarity with GenAI tools and GenAI applications would be an added benefit.
• Leveraging experience with innovative thinking to develop cutting-edge solutions for clients in a rapidly evolving marketplace.

Key Skills:

Leadership, Strategic Thinking, Project Management, Client Value driven mindset, Data-Driven Content Analysis, Understanding of Consumer Psychology and Persuasion Techniques, Brand Storytelling and Voice Consistency, Omni-Channel campaign design and management, Content Management Systems (CMS), Campaign reporting and analytics.

In addition, in order to excel at the role, you will also need to

• Work with the leadership to support business development and thought leadership in the research/insights space.
• High level of organizational skills, able to manage multiple projects and deadlines simultaneously.
• Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations.
• Have strong communication and presentation Skills to share the perfect pitch with key stakeholders.
• Have strong client handling skills to develop, manage and deepen relationships with key stakeholders.
• Have team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals.
• Oversee the creation of creative briefs and ensure that creative outputs meet the strategic needs of the client.
• Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members.
• Identify new opportunities, develop solutions and own proposals end to end.
• Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the brand and creative strategy offering.

Read about us.

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Your experience counts!

• Overall experience of 12+ years with at least 10 years of branding, creative strategy, or advertising experience in account management or related role, with a major consulting firm or advertising agency or leading MNC.
• Minimum bachelor’s degree in English, Journalism, Marketing, or related field from A listed institute.
• Strong portfolio or samples of work demonstrating strategic, end to end account management and key stakeholder management.
• Excellent communication skills with a diligent eye for detail, language, flow, and grammar.
• Proven experience in the development of integrated marketing and communications campaigns for clients.
• In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment.
• Strong understanding of integrated campaign elements, SEO concepts and online content strategy.
• Experience in working with middle to senior management levels within existing organization / client organizations.
• Good research, organizational, and time-management skills.
• Creative, collaborative spirit.
• Knowledge of using AI and GenAI tools.
• Experience in working across multiple industries.
• Experience in setting up and growing teams to meet needs across skills, geographies and industries.

What’s in it for you?

• An opportunity to work on transformative projects with key G2000 clients
• Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
• Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
• Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
• Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careers

Accenture Global Network Song | Accenture in One Word

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 750,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us atwww.accenture.com

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