Global Marketing & Communications Manager

Job Title: Global Marketing & Communications Manager – Southeast Asia, India & China

Position Overview:

We are looking for a dynamic, strategic, and results-driven Global Marketing & Communications Manager to lead marketing and communications initiatives across Southeast Asia, India, and China. This role will be pivotal in executing and aligning marketing and communication strategies to elevate our brand presence, drive engagement, and enhance the customer experience in these key markets. You will work closely with global and regional teams to create impactful, targeted content, manage external and internal communications, and support business growth across the region. Your work will directly support leadership, sales teams, and local market needs, ensuring a unified and compelling brand message that resonates with diverse audiences.

Your Role & Responsibilities:

• External Communications: Increase brand visibility through action-oriented external communications including media relations, social media engagement, events (both digital and in-person), content creation, and targeted advertising campaigns.
• Strategic Leadership & Execution: Develop and implement comprehensive marketing and communications strategies across Southeast Asia, India, and China that align with global goals and drive business growth, brand awareness, and thought leadership.
• Content Creation & Management: Serve as the regional point of contact for content creation, working alongside the global team to develop impactful, market-relevant materials (press releases, case studies, social media posts, videos, presentations, etc.) that reflect the company’s objectives and priorities.
• Event Planning & Execution: Lead the planning and execution of regional and local events, ensuring that both internal and external events align with the company’s global strategy. Act as a brand ambassador at these events, ensuring consistent messaging and a positive representation of the company.
• Digital and Social Media Presence: Oversee the region’s presence on digital platforms, including social media, internal communication platforms, and digital channels. Ensure ongoing engagement and a community-driven approach to content and communication. Lead the execution of digital marketing campaigns that drive engagement, enhance brand visibility, and generate demand through targeted online channels.
• Cross-functional Collaboration: Work closely with sales, product, and leadership teams to ensure seamless communication and alignment between global strategies and local market execution. Champion the company’s values and vision in all regional initiatives.
• Brand and Market Representation: Ensure the company's brand is accurately represented across all communication channels and platforms in the region, maintaining global consistency while adapting to local market needs.
• Performance Tracking & Reporting: Measure the effectiveness of marketing and communications strategies through clear KPIs and metrics, ensuring continuous improvement and a results-oriented approach. Proficient in using analytics and reporting tools to measure campaign effectiveness, track ROI, and refine strategies.
• Internal Communications: Design and implement effective internal communications strategies to foster employee engagement, motivation, and alignment with global business objectives. Create meaningful content that keeps employees informed, connected, and inspired.
• Crisis Communications: Lead and support crisis communication efforts for the region, ensuring swift, effective, and coordinated responses to media inquiries, internal communications, and reputation management.

Key Qualifications:

• Education: Undergraduate degree or higher in Marketing, Communications, Business, or a related field. MBA or advanced degree is a plus.
• Language Skills: Fluent in English
• Experience:
  • Minimum of 15 - 18 years of experience in global marketing and communications, with a focus on Southeast Asia, India, or China.
  • Proven experience in developing and executing marketing campaigns, both digital and traditional, across multiple channels.
  • Strong background in creating and curating content, including press releases, social media posts, blogs, and multimedia.
• Digital & Social Media Savvy: Deep understanding of digital marketing trends, social media engagement, and the ability to leverage digital tools for maximum impact. Passionate about storytelling through digital and online platforms.