Job Description
Full Stack Engineer (with Strong Frontend Knowledge)
Position Overview:
The Full Stack Engineer will be responsible for both frontend and backend development tasks related to the Referral Landing Page and Referral Campaigns Optimization. With a strong frontend background, the engineer will focus on ensuring referral pages are fully optimized for performance, scalability, and seamless integration within Salesforce CRM to drive a high volume of referrals.
Responsibilities:
- Design, develop, and maintain Referral Landing Pages with an emphasis on user experience, responsiveness, and performance optimization. ● Integrate referral campaign logic and tracking mechanisms directly into the Salesforce CRM, ensuring accurate data flow and reporting.
- Collaborate with marketing and sales teams to implement referral campaign ideas and test variations for improved conversions.
- Optimize referral page and campaign performance to handle high traffic and deliver seamless user experiences.
- Ensure smooth data flow between referral landing pages and Salesforce, enabling real-time tracking and actionable insights.
- Monitor and enhance the performance of referral campaigns by analyzing metrics within Salesforce and implementing necessary optimizations.
- Troubleshoot, debug, and resolve issues related to Salesforce integrations and referral campaign workflows.
Qualifications:
- 4+ years of experience in full-stack development with a focus on Salesforce technologies.
- Expertise in HTML5, CSS3, JavaScript, and frameworks like React.js or Next.js for creating responsive and user-friendly landing pages.
- Proven experience optimizing landing pages and campaigns for performance and user engagement.
- Strong understanding of Salesforce Marketing Cloud and its application in referral campaign management.
- Familiarity with Salesforce reports and dashboards for monitoring referral performance.
- Experience in A/B testing for campaigns to optimize conversions and referral engagement.
- Exceptional problem-solving skills and the ability to work collaboratively with cross-functional teams.
Preferred Skills:
- Experience with Salesforce Experience Cloud for building customer-facing referral portals.
- Knowledge of Salesforce security best practices and fraud prevention in referral systems.
- Understanding of gamification strategies to boost user engagement in referral campaigns. This role is essential in creating and managing referral landing pages and campaigns fully integrated with Salesforce, ensuring a seamless user experience and measurable success.
Location: Chennai
