Job Purpose:
The primary role of an Expert Sales Executive is to ensure coverage plan of the said specialties on a regular basis to deliver scientific information and knowledge on HUL products and relevant disease conditions, thereby adding value to the HCP.
Location: Kolkata
Key Responsibilities:
Describe the key deliverables to be achieved by the post holder and the ongoing responsibilities of the role.
• Ensure favorable recommendation in the form of prescriptions by scientific promotion for Expert detailed brands for relevant speciality.
• Ensure Optimum HCP (Health Care Professional) coverage, coverage of pharmacies, where detailing of Expert supported brands is made to Chemists which forms an important aspect of the role.
• Segmentation & Targeting through Retail Chemist Prescription Audit (RCPA) at the mapped chemist outlets to identify, onboard the right customer (HCP)
• Implementation of Strategies: Product activations for the respective categories would be driven to create high impact at the HCP level in alignment with the Marketing Team’s Strategy
• Timely reporting of Doctor/ Pharmacy coverage, RCPA and activations data needs to be made on the official HUL system.
• Demonstrate excellent In-clinic effectiveness (Usage of Selling Skill Module) to communicate brand science effectively that meets specific HCP requirements.
• Meeting Sales Objectives consistently by understanding territory performance, analyzing various data, managing the variables/dynamics of the territory and keeping abreast on the overall competition.
• Maintain and reconcile monthly inventory of all inputs and samples.
• High engagement with the GT team and other relevant regional stakeholders to ensure delivery of overall regional business plan.
• Respond promptly to HCP queries within the individual’s area of knowledge or seek support to resolve the same.
• Strict adherence to compliance protocols of the organization, including reporting adverse events.
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