Description
Overview of job EssenceMediacom is seeking a Manager-Ecommerce Search with 3-5 years of work experience who will be responsible for managing the e-commerce media planning & execution for one of the largest CPG clients in India, managing e-commerce campaign operations and execution across marketplaces like Amazon, Flipkart etc. Reporting of the role This role reports to the Director-Ecommerce 3 best things about the job: 1. Opportunity to work with one of the fastest growing industry 2. Culture of learning, opportunities, creativity, and teamwork 3. Opportunity to work with some of the biggest brands across industries In this role, your goals will be: In Three months:
You will be able to get a decent grip on the business that you are supporting
Work closely with partners/ marketplaces to build plans, AOPs’ & pitches
Develop and advice on campaign strategies for clients across marketplaces, platform and properties, in accordance with brand goals
Ensure consistent and efficient planning, execution, analysis, and optimization of campaigns as per brand’s objectives to ensure stellar customer experience
Review performance of key metrics against set goals, benchmarks and previous performance
Work closely with the internal stake holders / subject matter experts / channel intelligence team to ensure comprehensive e-commerce approach for both media & non- Media
Identify trends, benchmarks and best practices
Support new business pitches and onboarding
Maintain P&L to ensure profitability and optimum utilization of resources for concerned cluster.
In Six months:
You will have started making significant business impact through your understanding, knowledge, and initiatives
In Twelve months:
You would have successfully accelerated this vertical in the agency
What your day job looks like at GroupM:
Execute Monthly Plans for search across ecommerce platforms (specially Amazon & Flipkart)
Lead and manage all operations E2E to ensure smooth execution of Search campaigns.
Manages ad budgets effectively to allocate resources efficiently across campaigns and placements.
Conducts comprehensive keyword analysis to identify relevant search terms and refines campaign based on performance data and trends.
Undertakes campaign analysis to deliver findings and recommendations. Dissects data at all levels to deliver actionable insights driving performance efficiency.
Responsible for performance reporting and prepares reports as per requirement.
Leads review for assigned set of accounts to share Weekly/ Monthly performance with client.
What you’ll bring:
Entrepreneurial mindset with a willingness to go the extra mile to deliver results
Complete understanding of Search ads on platform. Demonstrates expertise in navigating ad account dashboards to deploy and manage campaigns.
Problem solving and strong analytical skills. Ability to interpret data to drive actionable insights and decisions.
Ability to work effectively within a fast paced, complex matrix and changing environment.
Proficient in Excel.
Minimum qualifications:
Tech or MBA Minimum 3 years of experience executing PPC/ Search ads on Ecommerce marketplaces Experience with tools for campaign management and Bid optimization.
