https://bayt.page.link/qpEJkbwct1cop6Bg8
Create a job alert for similar positions

Job Description

Description Associate Business Director – Brand Experience 
EssenceMediacom, Gurgaon

Overview of job
EssenceMediacom is an agency of GroupM, the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Brand Experience Lead to join us. In this role, you will drive theEnd to End experience planning for all brands in the portfolio, including communication planning and consumer journeys.

Reporting of the role
This role reports to: Portfolio AOR Lead

3 best things about the job:
  1. You will be thearchitect of brand’s Big idea, based on consumer & cultural insight that willlive across multiple touchpoints including traditional media, digital- social, content, audio, on-ground activation, ad tech, influencer marketing, celebrities, out of home, shopping aisle, packaging, etc
  2. You willguide specialist teams and external partnersin conceptualizing, developing and bringing the idea to life in the form of IPs/ Program and platforms and influencers.
  3. You will work closely with brand’s creative partners, media teams and 3rdparty media houses to build a compelling narrative and drive project approval & closure till execution handshake.
In this role, your goals will be:
In three months:
  • Be fully immersed in brand story, audience understanding, cultural context & best campaigns in the competitive set – nationally and globally
  • Developed E2E architecture for campaigns across multiple touchpoints, working with creative agency, GroupM specialists and external partners
  • Developed rapport with client team & within media/creative partners, working collaboratively and inspiring creative work.
In six months:
  • Proactively thinking on brand challenges and oppurtunities to build consumer experiences in the relevant audience set & markets
  • Bringing the best of media partnership/associations & be the go-to the person for the client on future/emerging experience oppurtunities
  • Landed 3-4 super-sized E2E projects on the large brands (IP/ Programs/ Platforms) along with regional media partnerships, award worthy innovations on individual touchpoints and as integrated campaigns.
In 12 months:
  • Developed a culture of every Campaign being a Brand experience led campaign with smooth integration of E2E ideas along with the media campaign.
  • Developed templates/frameworks and the necessary rigour to have an E2E process and case studies that can be shared nationally and globally
  • Created a signature experience for each brand with potential to scale in year 2.
What your day job looks like at EssenceMediacom:
  • Demonstrate strong understanding of brand challenges, consumers, cultural trends and regional nuances
  • Interpret data/tool outputs and drive story telling to develop E2E briefs on brands
  • Interact with diverse specialist teams, engaging them to work on your brief, curate and enhance their ideas so that they are on brief.
  • Mentor the team to proactively & reactively work on E2E briefs within deadlines
  • Communicate emerging oppurtunities and best in class work with client teams to keep them engaged and responsive
What you’ll bring:
  • Passionate – brings a genuine thrill and excitement to the role
  • Creativity & curiosity – Spark for unearthing the interesting, the out of the box, lateral thinking to create ideas that will grab attention
  • Collaborative – works well with others, and can align others behind a shared purpose
  • Entrepreneurial – is open to new ideas and will challenge old ones.
  • Story telling – Excellent persuasion skills with visual, verbal and presentation style to package great ideas.
Minimum qualifications:
  • 7-8 years’ experience in developing multi-media integrated brand solutions with blue chip clients
  • Good understanding of CPG brands & consumers – who shops, what drives them, how to integrate brands into their lives and drive a meaningful engagement
  • Strong relationship with 3rdparty media houses, networks, freelance creative community, thinkers to develop an eco-system of partners
  • Demonstrated strong ownership on projects to drive the best solution within deadlines bringing diverse set of people to work together on a common purpose
  • Excellent collaboration skills – championing the idea & the brand over everything else.
  
More about EssenceMediacom:  
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity

Job Details

Job Location
India
Company Industry
Other Business Support Services
Company Type
Unspecified
Employment Type
Unspecified
Monthly Salary Range
Unspecified
Number of Vacancies
Unspecified

Do you need help in adding the right mix of strong keywords to your CV?

Let our experts design a Professional CV for you.

You have reached your limit of 15 Job Alerts. To create a new Job Alert, delete one of your existing Job Alerts first.
Similar jobs alert created successfully. You can manage alerts in settings.
Similar jobs alert disabled successfully. You can manage alerts in settings.