Email Developer

Purpose of the role

To design, develop and improve software, utilising various engineering methodologies, that provides business, platform, and technology capabilities for our customers and colleagues. 

Accountabilities

• Development and delivery of high-quality software solutions by using industry aligned programming languages, frameworks, and tools. Ensuring that code is scalable, maintainable, and optimized for performance.
• Cross-functional collaboration with product managers, designers, and other engineers to define software requirements, devise solution strategies, and ensure seamless integration and alignment with business objectives.
• Collaboration with peers, participate in code reviews, and promote a culture of code quality and knowledge sharing.
• Stay informed of industry technology trends and innovations and actively contribute to the organization’s technology communities to foster a culture of technical excellence and growth.
• Adherence to secure coding practices to mitigate vulnerabilities, protect sensitive data, and ensure secure software solutions.
• Implementation of effective unit testing practices to ensure proper code design, readability, and reliability.

Assistant Vice President Expectations

• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Overall purpose of role

The Salesforce Marketing Cloud Developer/Lead will be responsible for deploying email and SMS via our SFMC tool.  They will be responsible for working with key stakeholders both within and outside the MarTech organization to capture requirements and delivery timelines to build email and SMS communications, enhancements, and new capabilities.

Key Accountabilities

• Design and develop Email and SMS notifications using Salesforce Marketing Cloud Application.
• Build Email and SMS templates within Marketing Cloud, including QA
• Responsible for migration of campaigns and development into SFMC email and mobile channels
• Establish operating model for deploying email and SMS to ensure adherence to defined SLAs, partner deadlines, and controls.
• Implement Journey Builder solutions for capturing Customer Journey using Salesforce Marketing Cloud application
• Provide leadership/guidance to program teams on the end to end customer journey across products and platforms. (Only for AVP)