Job Description
Location(s):IndiaCity/Cities:GurugramTravel Required:26% - 50%Relocation Provided:YesJob Posting End Date:January 9, 2025Shift:Job Description Summary: At the Coca-Cola Company, we are a center of excellence who work collaboratively to find new and innovative ways to strategically move the business forward by leading, developing, and executing digital strategy throughout our customer and Bottler relationships. We’re looking for candidates with a proven ability to implement initiatives, develop marketing strategy and analysis via insights and market data in the eCommerce space to make a global impact for some of the most recognized brands in the world.What You’ll Do for Us Lead the network team in a stepped-up effort to manage Burger King and Subway QSR accounts in IndiaThe role is critical to bring the Coke and Meals (including Coke Zero) company strategy to life in Food Service ecosystems - Leads the development and implementation of specific incidence & frequency driving programs.A best in class execution with these customers to help build industry reputation for Coca-Cola in Food services.Subway in India (by count) is the #2 International QSR. Expected to grow from 750 to 1,700 outlets over 5 yearsBK India is #4 Internationa QSR retailer with 400 stores, ramping up to 900 over 5 years.The role has added complexity of a custom RTM (3PL logistics management for both partners) and a multi franchise Suwbay structure (250 franchisees operating ~550 stores) that would require high degrees of alignmentExpectation of the role is to draw a Strategic roadmap of collaboration and bringing them to life - through networked partnerships with Marketing, Supply Chain and FinanceWork closely with marketing to design and implement a toolkit (POS visibility, media, bespoke marketing programs) to drive heightened incidence with the partnersWork with TISC to drive innovation as a competitive advantage and ensure high service levelsBe the single point of contact leading monthly, quarterly and T2T reviews with customer to review progress on identified prioritiesAnalyze large data sets to distill actionable insights from data and convey findings to internal and external stakeholdersBuilds an understanding of the channel and customer business model, needs and expectations and assess our opportunity to connect with these for un-parallel value creationExecute the investment plan against identified strategic imperatives with financial analysis, breakeven and ROI estimations.Collaborates and drives buy-in with the bottling team on the strategic imperatives and required investment plans, with aligned milestones and KPIs, as well as investment sharing arrangements. Leads key channel specific shopper/customer insight development to build a strong insights and analytics base for channel planning and executionQualification & Requirements Master’s degree in marketing, Business Administration, or related field required is preferred12+ Years of experience with 5+ years of experience in marketing, Key Account ManagementPrior QSR or QSR account management experience will be a strong advantageExperience in a cross-functional or highly matrixed organization Experience having owned/shaped/led growth and marketing strategy Marketing expertise in market & customer insights, segmentation, product commercialization Ability to motivate and work well with diverse, global, and cross functional teams. Candidate must have a proven track record of delivering results through leadership and growth behaviors and strategy building experience. What We Can Do For You Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation. Skills:Business, Customer Relationship Management (CRM), Influencing, Leadership, Quick Service Restaurants (QSR)Our Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
