Director, Product Marketing - Education

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Position: Director, Product Marketing - Education  

Business Unit: Digital Media  

Location: Noida

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to craft beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to building exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

We are looking for a strategic product marketing leader for Adobe’s Education segment in India. This leader will be responsible for the business and marketing strategy for the segment across all our Digital Media offerings, covering both K-12 and Higher Education. They will be accountable for driving business results in collaboration with multiple Go to Market cross-functional teams, as well as product groups. This is a highly visible position as we are heavily investing in this customer segment with a lot of untapped opportunity. The ideal candidate will be passionate about bringing Adobe’s  leadingproducts in categories such as creativity, design, and documents to the next generation of creators. The ideal candidate will exude ownership of the business, and be able to deliver tangible results in a matrixed environment.

What You’ll Do

- Define and drive the overall Education business & marketing strategy for the Indian market, encompassing K-12 and Higher Education segments.

- Partner closely with different education & category product management teams todefinerequirements that will accelerate adoption.

- Drive strategic updates and discussions with senior executives.

- Develop deep knowledge of the Education business, content quality, and supported content type, and be the expert in market trends, customer needs, competitive landscape, and market growth drivers in the space.

- Lead the annual planning process for the business and deliver the 3-year growth strategy and business plan for India.

- Define the critical metrics for measuring success across product marketing activities.

- Lead a cross-functional team to deliver on key success factors across all aspects of the GTM Strategy.

- Define a clear vision for the business and GTM strategy & prioritiesrequired to win in the vertical. This includes:

  - TAM, market share, competitive assessment.

  - Target audience definition and priorities, customer needs including curriculum, templates, Gen AI value, etc.

- Act as a change agent, guiding teams forward in a rapidly evolving environment.

What You Need to Succeed

- Be an experienced senior-level product marketing manager and understand the needs of teachers and students for creativity and productivity in both K-12 and Higher Education settings in India

- Strong marketer who understands how to reach these audiences, drive demand, traffic, and adoption of the software.

- Passionate about Gen AI and its impact on education.

- Self-starter and proactive leader with 12+ years of building highly effective teams.

- Strong EQ, influencing skills, and leadership ability, ideally including experience driving consensus in matrixed organizations.

- Proven success influencing peers across product management, engineering, corporate marketing, and regional leaders in a highly matrixed and global organizational environment.

- Strong executive presence and excellent communication skills.

- Strategic problem solver who can identify and set short and long-term strategic priorities.

- A drive to constantly optimize and improve, combined with a relentless focus on customer experience.

- “Owner-operator” working style.

Why Adobe

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We hire hard-working individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative, and successful. This is what it means to be Adobe For All.

Learn more about our vision here- [https://www.adobe.com/about-adobe.html]

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

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