Director of Sales MICE

Sales Strategy & Planning:
 - Develop and execute a comprehensive sales strategy for the MICE segment to achieve revenue goals.
 - Analyze market trends, competitors, and customer needs to identify business opportunities.
 - Work closely with the Director of Sales & Marketing to align MICE sales efforts with overall hotel sales strategy.

Client Relationship Management:
 - Build and maintain long-term relationships with corporate clients, event planners, and travel agencies.
 - Conduct regular client meetings, presentations, and site inspections to promote hotel services and facilities.
 - Negotiate contracts, rates, and terms with clients to secure business and ensure customer satisfaction.

Revenue Generation & Target Achievement:
 - Meet or exceed revenue targets for the MICE segment by identifying and capturing new business opportunities.
 - Manage the sales pipeline and ensure a consistent flow of MICE business into the hotel.
 - Collaborate with the Revenue Management team to maximize occupancy and revenue from group bookings.

Event Planning & Coordination:
 - Work with internal departments (e.g., F&B, Operations, Banquet) to ensure the successful execution of MICE events.
 - Oversee the planning and delivery of events to ensure they meet client expectations and hotel standards.
 - Handle customer feedback and resolve any issues during event execution.

Team Leadership & Development:
 - Lead, mentor, and develop the MICE sales team to achieve individual and team goals.
 - Set clear performance expectations, monitor progress, and provide coaching and guidance.
 - Conduct regular sales meetings and provide updates on team performance, goals, and initiatives.

Marketing & Promotion:
 - Collaborate with the marketing team to promote MICE services through targeted campaigns and initiatives.
 - Attend industry events, trade shows, and networking functions to represent the hotel and build industry relationships.

Reporting & Analysis:
 - Prepare and present sales reports, forecasts, and performance metrics to senior management.
 - Analyze sales data and make data-driven recommendations to improve the MICE sales strategy.
 - Monitor budget and ensure that sales activities are cost-effective and generate a strong ROI.

Qualifications:- Bachelor’s degree in Sales, Marketing, Hospitality, or related field.
- Minimum 8-10 years of experience in sales management, preferably in the hospitality industry with a focus on MICE.
- Proven track record in generating MICE business and achieving sales targets.
- Excellent communication, negotiation, and relationship-building skills.
- Strong leadership skills and experience managing sales teams.
- Knowledge of hotel operations, event planning, and revenue management.

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?