Director of Sales & Marketing | Voco Amritsar

About us

At voco®, we’ve created a hotel brand that gives people a different choice. Hotels to count on but different enough to be fun. Unstuffy hotels, where people feel comfortable to relax, and just get on with relaxing. Our new family of hotels are connected by their own sense of style and individual character – and that’s something we make the most of. Finding the perfect mix of reliability and new experiences. Because we believe that when you respect individuality life gets interesting. 

At the heart of every great stay is a great host. We think the trick to hosting is to take the time to understand what your guests need, and want. So, before they arrive, we find out more about them and how we can make their stay better. Whilst they are with us, we give tempting recommendations of our favourite drinks or food, or tips for local experiences that they won’t find in any guide book.

Join the Team at the Pre-Opening of voco Amritsar, located with excellent road connectivity to the city’s commercial and residential hubs, voco Amritsar caters to a dynamic mix of corporate, SME, and MICE clientele in a substantially competitive market.The voco Amritsar is located approximately 11.6 kilometers (7.2 miles) from the Golden Temple and 13 kilometers (8.0 miles) from Sri Guru Ram Dass Jee International Airport. 

With 139 well-appointed rooms, the hotel offers full-service F&B outlets including an All-Day Dining restaurant (90 covers), Lobby Lounge (30 covers), and Bar (60 covers), along with 24-hour Room Service. Our meetings and events space accommodates up to 500 guests, supported by additional leisure and wellness facilities such as a Health Club, Swimming Pool, and a boutique Spa.

What is expected from you?

As a part of management committee member, you shall be responsible to drive success for voco Amritsar.

Travel is a journey. We help make it a joy.
Designed to stand out from the crowd, voco hotels is IHG's fastest-growing premium brand, offering a hotel experience that is consistently thoughtful and distinct. Each property is characterised by its individual charm, providing guests with something different while also ensuring the reliability of a global brand. With an inviting and unstuffy atmosphere, voco hotels create a space where guests can truly unwind and feel at ease. Centred around the brand hallmarks 'Come on in', 'Me time', and 'voco life', voco delivers delightful and uplifting experiences brought to life by easy-going and attentive hosts. Launched in 2018, the voco brand by IHG is known for its rapid global expansion and focus on conversion opportunities, offering a "reliably different" upscale experience with a distinctive identity and relaxed service style.

What is the job?

As Director of Sales & Marketing, you will lead the commercial strategy for the hotel—driving top-line revenue, building brand awareness, and leading a dynamic sales and marketing team. Your responsibilities include developing strategic partnerships, optimizing market share, and enhancing visibility across key segments through innovative campaigns and strong account management.

We’re seeking a results-oriented leader with deep market knowledge, strong business acumen, and a proven track record in driving sales performance and positioning upscale hospitality brands for success.

At voco we look for people who are dynamic, confident and ambitious; people who excel in their role and help our guests succeed too.   

Your day to day

People 

• Manage daily sales activities, plan and assign work ensuring you always have the right staffing numbers    
• Develop your team and improve their performance through coaching and feedback, and create performance and development goals for colleagues - recognise good performance  
• Train colleagues to make sure they hit hotel revenue goals to the standards we expect and have the tools they need to work effectively  
• Recommend or initiate any HR elated actions where needed   
• Drive a great working environment for teams to thrive – connect departments to create sense of one team   
• Interact with outside contacts: guests, vendors, and other contacts as needed  
• Develop and maintain great working relationships with key clients and outside contacts to increase revenue  

Financial 

• Hit all personal/team sales goals and maximise profitability  
• Help prepare the departmental budget and financial plans including the hotel marketing plan   
• Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales  
• Produce monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan  
• Review monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan 
• Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel

Guest Experience

• Provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience 
• Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients 
• Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIP’s, large groups, and other key guests 
• Lead marketing efforts to up sell guests on hotel services, offerings, and amenities

Responsible Business 

• Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high profile exposure for the hotel 
• Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities 
• Work with advertising agencies, consulting firms, and vendors to maximise advertising investments and ensure ads represent brand identity 
• Raise the awareness and reputation of your hotel and the brand locally – occasionally acting as hotel representative for media related enquiree 
• Identify improvements to marketing activities and overall hotel sales performance and work with other departments  
• Ad-hoc duties – unexpected moments when we have to pull together to get a task done

Accountability  

This is the top sales and marketing job in a large, luxury, resort, or major flagship hotel. Hotel may have multiple sites and facilities, high-volume catering and/or convention facilities, and a large number of VIP and special service guests. May manage a large number of professional level and administrative sales, catering, and/or convention employee

What we need from you 

• Bachelor’s degree / higher education qualification / equivalent in marketing or related field  
• Four or more years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over a sales team
• Strong knowledge of local businesses and business trends required  
• Must speak local language(s)  
• Other languages preferred

How do I deliver this?

We genuinely care about people and we show this through living out our promise of True Hospitality each and every day. It’s what connects every colleague in all IHG® hotels.

Each IHG® hotel brand delivers True Hospitality in their own way, and at the heart of it all are specific, core service skills.

• True Attitude: being caring, wanting to make a positive difference, and building genuine connections with guests 
• True Confidence: having the knowledge and skills to perform your role, and giving guests the confidence that they can trust you, to help and support them during their stay
• True Listening: focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs
• True Responsiveness: is about providing guests with what they need, and doing so in a timely and caring manner

There’s so much more to the job than we can capture here. It’s simply about creating great experiences, doing the right thing and understanding people.

What we offer

We’ll reward all your hard work with a great work environment and benefits – including but not limited to F&B Discount, IHG Employee Rate, Hotel Uniform, Meal at Employee Restaurant, excellent development, and advancement opportunities across the globe.

Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care: that you notice the little things that make a difference to guests as well as always looking for ways to improve - visit www.http://careers.ihg.com to find out more about us.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

The statements in this job description are intended to represent the key duties and level of work being performed. They are not intended to be ALL responsibilities or qualifications of the job.

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?