Job Description
·To manage all hotel brand contacts including all sales and marketing communications, to enforce and maintain the hotel’s brand positioning and concept outlined in the hotel’s Annual Business Plan.
·To prepare, utilize and update an Annual Marketing Plan, delegated as necessary by division and/or department.
·To oversee all sales strategy, tactic, and action implementations, complying with the Smart Selling approach, in order to create a strong and disciplined Sales Team who achieve their sales goals.
·To implement the strategic marketing process, maximizing the available marketing data including hotel Cognos, Marketing Portal, Competitive Intelligence, and Delphi/Fidelio catering system in order to make sound decisions.
·To constantly monitor and evaluate local, national and international market trends, and the competitor hotels and restaurants’ initiatives, in order to make sure the hotel’s marketing and operations remain competitive and cutting edge.
·To manage integrated marketing communications, including hotel advertising, promotions, collateral, and e-marketing, making sure that they are targeted, effective in producing a reasonable ROI, within budget, and comply with HI’s brand standards, policies and procedures.
·To oversee marketing communications, e-marketing, and public relations activities to support the objectives outlined in the Annual Marketing Plan.
·To manage weekly yield meetings and monthly strategic meetings to develop and adjust marketing strategies and short-term pricing and channel tactics.
·To be aware of community, business, political and social factors that may affect the hotel’s financial performance.
·To review the reports and analysis compiled by the Marketing Manager - Strategy / Marketing Analyst, and discuss strategies, opportunities and threats within the division, and with the relevant Heads of Department.
·To ensure the best use is made of technology and business intelligence tools, and that data is clean. Graduation
