Digital Media Performance Strategist

Job Title

Job Summary

The Digital Media Strategist is a client-facing role responsible for managing the overall health of their client portfolio by focusing on maximizing ROAS for the client and maximizing Amadeus profitability. In partnering with the Ad Operations team, they work with the client from creation of the Media Plan through onboarding and launch, implementing strategy and optimizations throughout the life of the campaign. The Digital Strategist will have excellent client communication skills and be responsible for guiding the client experience through various milestones. This individual must have a strong understanding of Display Remarketing and Paid Search, relying on experience and judgment to plan and accomplish goals. A certain degree of creativity and latitude is required. 

The Digital Media Strategist plays a crucial role in proactive campaign management and must have an in-depth understanding of the client’s property and marketplace to maximize returns for their client base.  They will be responsible for collaborating with internal groups as well as incorporating all Amadeus products (BI & Res) in the management strategy to holistically achieve the client’s goals. This individual must strive to provide the highest quality of work in the quickest, most cost-effective manner.

Common accountabilities:
- Develop in-depth understanding of client needs and establish a cohesive, trusting relationship. Conduct conference calls with client regarding campaign performance and recommended modifications for improved campaign performance. Provide analysis and commentary for client reports
- Research and develop strategy and media plans for clients; identify target audience; recommend budgets and ideal media channels. Deliver Positive results for client

- Pitch new products and increases in budget to existing clients. Remain up-to-date on Client/Competition/Agency/Industry business through trade publications, newspapers and web sites, and assessing the potential impact of industry events/trends on the client's business
Specific accountabilities:

• Manage client onboarding and renewal process

  
  

• Draft ad copy, keywords and present to client for approval

  
  

• Initiate campaign set-up and workflow for tracking tags

  
  

• Manage creative development and client approval process Establish deadlines for various components in order to achieve the completed projects by designated due date

  
  

• Ensure all new and renewal campaigns launch and quality SLAs are met

  
  

Bachelor’s Degree in related field of study; may include Marketing, Advertising, Business Intelligence, Statistics or Finance preferred
Relevant Work Experience:

• Minimum of 4 years of relevant online media experience (implementing and managing Digital Media campaigns through Display Remarketing, TripAdvisor and Paid Search)

  
  

• Minimum of 4 years in a client facing role, with a demonstrated passion for innovation, strategy, thinking outside of the box and establishing positive customer relationships, every time

  
  

• Minimum 4 years of experience with successful management of projects through organization, multi-tasking, prioritization, communication, and time management skills

  
  

Business Understanding:

• Excellent oral and written communication skills

  
  

• Able to understand the statistics & troubleshoot the data to identify the way forward

  
  

Diversity & Inclusion

Amadeus aspires to be a leader in Diversity, Equity and Inclusion in the tech industry, enabling every employee to reach their full potentialby fostering a culture of belonging and fair treatment, attracting the best talent from all backgrounds, and as a role model for an inclusive employee experience. 

Amadeus is an equal opportunity employer. All qualified applicants will receiveconsideration for employment without regard to gender, race, ethnicity, sexual orientation, age, beliefs, disability or any other characteristics protected by law.