Digital Marketing Specialist

Bosch Global Software Technologies Private Limited is a 100% owned subsidiary of Robert Bosch GmbH, one of the world's leading global supplier of technology and services, offering end-to-end Engineering, IT and Business Solutions. With over 22,700 associates, it’s the largest software development center of Bosch, outside Germany, indicating that it is the Technology Powerhouse of Bosch in India with a global footprint and presence in the US, Europe and the Asia Pacific region.

Job Description

• Minimum experience of 1 to 2 years required
• Experience in SEO/SEM, PPC & display advertising campaigns
• Working knowledge of Ad platforms (AdWords, Facebook Ads Manager, LinkedIn Ads)
• Experience with A/B testing
• Knowledge of HTML, CSS, and web design principles is preferrable
• Stay updated with the latest digital marketing trends and best practices
• Analytical mindset and data-driven thinking
• Ability to work independently and remotely
• Be able to learn new platforms and internal channels as required
• Familiarity with content management systems and website optimization
• Good communication skills
• Bachelor’s degree in marketing, Business, or a related field is good to have

Scope of Work

1. Develop and implement effective digital marketing strategies that drive brand awareness, engagement, and conversion
2. Monitor ad campaigns and report weekly & monthly basis and provide recommendation for improvement
3. Monitor and analyze the performance of digital marketing efforts using a variety of web analytics tools
4. Plan and execute SEO strategies to improve organic search rankings and drive website traffic.
5. Evaluate important metrics that affect our website traffic, service quotas, and target audience.
6. Regularly produce and distribute content for various digital platforms, such as blogs, social media, and email campaigns.
7. Stay up to date with digital marketing trends and potential new channels and strategies.

Bachelor’s degree and relevant certification is mandatory