Digital Marketing Specialist

• Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
  
• Developing and executing digital marketing campaigns for the targeted audiences across multiple social media and marketing platforms to drive traffic, engagement, brand visibility, lead generation and sales.
  
• Improve site score, indexing and page ranking by periodically performing website audit, On Page and Off Page Optimization, and Keyword Research etc.
  
• Responsible for tracking, reporting, and analyzing the performance of marketing activities, and development/automation of regular reports – ROAS Analysis, Clicks, Conversions, and other funnel metrics.
  
• Creating Ad strategies for Prospects and driving performance via Customer Acquisition Funnel, Display Ads, Facebook Ads, Google Ad Words, PPC and etc.
  
• Conceptualize and provide creative ideas for content marketing, posters and videos.
  
• Prepare & implement Content Posting calendar and Run Email Campaigns periodically
  

• Minimum 3 years of experience in digital marketing.
  
• Bachelor’s degree or Certificate in related studies.
  
• Knowledge in emailers, infographic, and designing tools like photoshop or equivalent.
  
• Experienced in boosting and creating brand awareness and lead generation.
  
• Experienced in managing social media platforms and promoting presence.
  
• Good communication and strong writing skills.
  
• Proficient in web analytics and digital marketing campaigns.
  
• Fluency in HTML, Microsoft Office suite Excel, Word
  

Location:Work fromTrichy Office.