The Digital Marketing Specialist is responsible for developing, coordinating, executing and tracking marketing programs in our marketing automation tool, Marketo. This role will be tasked with supporting programs and processes for our marketing operations, demand generation campaigns and cross-sell/upsell efforts. Responsible for implementing email marketing, webinar, engagement programs, merchandising, and creative strategies and tactics to promote and sell the organization's products and services through the Marketo marketing automation platform and Salesforce. This position works as part of team, serving the digital marketing needs of a global organization.
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