Job Title : Digital Marketing Head
Experience : 5+ years
Location : Bangalore
Key Responsibilities:-
Develop and execute comprehensive digital marketing strategies to increase traffic, engagement, and conversions.
Lead digital marketing campaigns across SEO, SEM, social media, email marketing, and paid advertising.
Analyze campaign performance and optimize strategies to maximize ROI.
Manage the digital marketing budget and ensure effective resource allocation.
Collaborate with sales, product, and design teams to align marketing strategies with business goals.
Stay current with digital marketing trends and best practices.
Lead, mentor, and manage the digital marketing team.
Work with external vendors and agencies when necessary.
Implement strategies for brand growth, customer engagement, and lead generation.
Qualifications:-
5+ years of experience in digital marketing, with proven success in strategy development and execution.
Experience in consulting, particularly in marketing or digital strategy (preferred).
Strong expertise in managing multi-channel digital campaigns (SEO, SEM, PPC, social media, etc.).
Proficiency in analytics tools like Google Analytics, SEMrush, and others.
Solid understanding of email marketing and content management systems.
Excellent leadership, communication, and project management skills.
Bachelor’s degree in marketing or a related field (Master’s preferred).