Digital Marketing Manager

Job Title: Digital Marketing ManagerExperience: 4 to 5 YearsSalary: Depends Upon ExperienceLocation: TrichyIndustry: Hotel IndustryMain Responsibilities:Develop and implement digital marketing strategies to promote the hotel’s brand, services, and special offers across digital platforms.Manage and optimize the hotel’s online presence, including social media channels, website, and third-party listings.Lead the creation and execution of online advertising campaigns on platforms like Google Ads, Facebook, Instagram, and other relevant channels.Monitor, analyze, and report on the performance of all digital marketing campaigns, using tools like Google Analytics to measure ROI and KPIs.Coordinate with the design and content teams to create engaging and effective marketing materials such as graphics, videos, and blog posts.Collaborate with the hotel’s sales and operations teams to align digital marketing efforts with business objectives and sales goals.Conduct regular SEO audits and optimize the website to improve search engine rankings and user experience.Manage email marketing campaigns to engage with past and potential guests, including newsletters, promotions, and loyalty programs.Stay up-to-date with the latest trends and best practices in digital marketing and hotel industry marketing.Handle online reputation management, including responding to customer reviews and queries on platforms like TripAdvisor, Google, and social media.Essential Qualifications:Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.Proven work experience as a Digital Marketing Manager or similar role for 4-5 years, preferably in the hospitality or hotel industry.Strong knowledge of online marketing tools, strategies, and best practices, including paid advertising, SEO, SEM, and social media marketing.Skills Required:Proficiency in marketing tools such as Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Ahrefs), and social media platforms.Strong understanding of content management systems (e.g., WordPress) and email marketing platforms.Excellent verbal and written communication skills, with the ability to create compelling content for different platforms.Strong analytical skills and the ability to interpret data to make informed decisions.Creative thinking and problem-solving abilities to develop innovative marketing strategies.Good project management skills, with the ability to manage multiple campaigns and deadlines.