Digital Marketing Associate - Analytics 1

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

The Digital Marketing Associate – Analytics provides digital marketing channel performance reporting and diagnostic analysis of marketing and communication initiatives across digital channels including advertising, web, SEO, email/marketing automation and social media. 

He or she collaborates with COE teams to refine reporting and analysis and review learnings to recommendtactic optimizations.  This role is a champion for data integrity and understands how data flows through RSM systems, bringing the right data sets to the table to answer questions or deliver effective reports.  

Essential Duties

Generalresponsibilities:

• Awareness of digital marketing channels, marketing strategies and CMG business goals

  
  

• Proactively manage multiple projects and deadlines, communicating with extended team members effectively to ensure clarity 

  
  

• Identify trends and opportunities to improve process or data effectiveness/efficiencies and elevate to appropriate leaders

  
  

• Champion data literacy across CMG

  
  

• Actively seek out and participate in skills development training, as defined by career development goals

  
  

Data analysis, insight and reporting responsibilities:

• Prepare monthly performance reporting for demand-generation campaigns

  
  

• Provide critical thinking on data requests and deliverables

  
  

• Understand RSM and industry channel benchmarks when preparing analysis, focus optimization efforts on meaningful deviations

  
  

• Review regular performance reports to validate and consider cross-enterprise trends/anomalies 

  
  

• Manage or contribute to special requests for performance reports or data analysis for digital marketing programming 

  
  

• Stay current on changing trends in data analysis, marketing performance and data regulations 

  
  

• Develop awareness of data flows and Martech integrations at RSM to advance analysis and ensure reporting and analysis is an accurate reflection of available data

  
  

EDUCATION/CERTIFICATIONS

• Bachelor’sdegreeinmarketing, statistics, computer science or data science, or 4 years equivalent business experience

  
  

TECHNICAL/SOFTSKILLS

• Proficientunderstandingof multichannel sales and marketing strategy

  
  

• Proficientwith data analysis and visualization tools, required ((iePowerBI. Excel, Tableau, Google Data Studio, Domo, etc) 

  
  

• Understanding of enterprise marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, Dynamics CRM, HootSuite, Google, SEMrush, etc)

  
  

EXPERIENCE

• 2 - 4yearsofexperienceinmarketingor business analytics roles, with a preference for large organization or professional services experience

  
  

• Ability to communicate data stories effectively to a variety of audiences

  
  

LEADERSHIPSKILLS

• Abletoprojectmanagemultipleinitiativessimultaneously

  
  

• Abilitytocollaborate across teams and functions

  
  

You want your next step to be the right one. You’ve worked hard to get where you are today. And now you’re ready to use your unique skills, talents and personality to achieve great things. RSM is a place where you are valued as an individual, mentored as a future leader, and recognized for your accomplishments and potential. Working directly with clients, key decision makers and business owners across various industries and geographies, you’ll move quickly along the learning curve and our clients will benefit from your fresh perspective.
Experience RSM. Experience the power of being understood.