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Digital Content Marketing Coordinator (d/f/m)
Roche India – Roche Services & Solutions
Chennai or Hyderabad
A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.
That’s what makes us Roche.
The Global Digital Hub has newly been established within Roche Services & Solutions Center. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.
As a member of the Global Digital Hub Team, you will work to ensure fulfillment of the Global Digital Hub long term outcomes and strategy as well as excellent delivery of digital content.
Your Opportunity
You are responsible for formulating and identifying current and future content needs and lead content maintenance. In addition, you work with relevant stakeholders to ensure the effective deployment of resources and tools to support and ensure that digital content related activities are conducted efficiently, cost-effectively, and in accordance with the business needs.
The Digital Content Marketing Coordinator plays a pivotal role in animating and coordinating digital content across Global and Affiliates, focusing on meticulous content maintenance across various channels with a specialization in VEEVA PromoMats.
This role offers an exciting opportunity for individuals with expertise in both marketing and technology, particularly focusing on VEEVA PromoMats, to lead the charge in shaping the future of Modular Content management at Roche.
In this position you will be focusing on:
Business-Product Interface: Serve as the primary interface between the business and product teams, develop and champion the product vision, owning the roadmap, and budget, manage the content production lifecycle effectively
Stakeholder Collaboration: Collaborate closely with Roche's business stakeholders to understand their needs, translating them into actionable requirements, particularly focusing on VEEVA PromoMats & Modular Content with Omnichannel Marketing, Prioritize demands in collaboration with business stakeholders, Identify user categories (personas) and maintain customer journey maps.
Product Management: Refine the product backlog based on evolving business needs, emphasizing business value or ROI, Partner with development teams and business analysts to ensure accurate translation of the product vision into strategy implementation.
Cross-functional Collaboration: Work with cross-functional teams across Product Areas to prioritize user stories and manage cross-Area dependencies related to VEEVA PromoMats, Participate actively in Agile ceremonies with the Product team
Technology Alignment: Collaborate in assessing IT tools, specifically VEEVA PromoMats, to ensure alignment with business requirements, Ensure that product training support, tools, and documents related to VEEVA PromoMats are created and shared effectively.
Who you are
You hold a bachelor’s degree in related discipline (Science) and with 5+ years of experience in Modular Content management & Omnichannel Marketing, with a specific emphasis on VEEVA PromoMats. Preferably, you have a master’s degree
You demonstrate a relentless passion for progress and achievement within the context of VEEVA PromoMats, thriving within the team environment.
Innovation: Embrace innovation in VEEVA PromoMats utilization, staying abreast of the latest trends and technologies in marketing and technology domains.
Strong communication skills in English (written and spoken) are essential. Additional languages a plus, based on region/customer requirements
Explore what the Global Digital Hub is about.
Discover the Roche Services & Solutions Center and how we work together as a truly global team!
#GlobalDigitalHub# #RSS#
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At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
Roche is an Equal Opportunity Employer.
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