Prospecting or qualifying leads – Assist sales team in qualifying potential customers.
Take ownership and respond to the RFI / RFPs by working closely with the sales and delivery teams to generate new business and improve existing/ key account business.
Reviewing pricing practices to ensure they are consistent with industry standards.
Liaise with the practice & delivery teams to create proposals that clearly articulate the benefits of a product or service offering to a customer in order to secure a contract or agreement to purchase a product or service.
Develop and drive GTM strategies for the service offerings.
Liaise with the marketing team to undertake demand-generating activities such as trade shows or customer workshops. Frequent two-way interaction with industry marketing - collaborating on market direction and developing specific messaging/programs for vertical and sub-market segments.
Review and update the marketing material on a continuous basis. Ensure that all documentation and collateral (Proposals, SoW, Capability decks, Case Studies, Debriefing decks, Questionnaires) is kept up to date and relevant in an indexed repository.
Participate actively in coordinating customer visits- Identifying the strategic importance, showcasing right capabilities, delivering marketing pitch. Lead discovery sessions with clients to understand their business requirements and pain points.
Qualifications
BE, MBA
Additional Information
Knowledge on latest Digital Technologies is a must.
Excellent verbal and written communication skills in English - Experience of working with international market/ clients
Good analytical skills, ability to understand business situations and provide data backed analysis.
Strong marketing experience with exposure to business planning, account mining, market research, brochures, white papers, case studies etc.
