Overview The main purpose of the role is to provide architectural design governance, and technical leadership and deliver customized solutions across Consumer Platforms such as Salesforce Marketing Cloud, Data Cloud, CleverTap and other consumer platforms to support critical business functions and meet project requirements. Responsibilities Work with Business Analyst, Product Owner, Sector IT, and Marketing teams to transform new requirements into best practice-led l design. Work directly with stakeholders to design/govern highly usable, scalable, extensible, and maintainable Consumer solutions. Deal with ambiguous problems, take responsibility for finding solutions, and drive towards simple solutions to complex problems. Troubleshoot key implementation issues and demonstrate the ability to drive to a successful resolution. Use deep business knowledge of Salesforce Martech stack to help assist with estimation for major new initiatives. Provide oversight to the development team (up to 15 resources) and ensure sound technical delivery of the product Design and Implement complex solutions in CDP, Email Studio, Mobile Studio, Web Studio (cloud pages), Automations Studio, Journey Builder and other Martech products, etc Implement integrations with other systems using SSJS and APIs Contribute to Consumer CoE building activities by creating reference architectures, common patterns, data models, and re-usable assets that empower our stakeholders to maximize business value using the breadth of the Salesforce solutions available, also harvesting knowledge from existing implementations. Evangelize and educate internal stakeholders about Consumer technology Qualifications 14-18 plus years of IT experience with at least 5+ years of experience with Salesforce Marketing Cloud and CDP At least 4 years of experience Architecting and Designing Consumer platforms Bachelor’s Degree in Information Technology, Computer Science, MIS, Business, or similar field. Active SFMC Developer or CDP Certification Experience in API Integrations using SSJS Experience with CleverTap or MCP preferred Mandatory Non Tech Skills Agile delivery experience. Self-motivated and creative