ABOUT NIELSEN At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future. JOB SUMMARY You are part of the global creative team who bring the Nielsen brand to life across all channels and touchpoints. We do this through compelling and clear communications, across a broad range of projects throughout the company.
ROLES & RESPONSIBILITIES
Lead the development and delivery of all copywriting requirements to support multi-channel campaigns, website development and sales collateral.
Partner with creative team to ideate on creative concepts driven by customer needs as well as an understanding of B2B consumer behaviors and industry trends.
Continually produce texts across a range of mediums, including but not limited to web pages, marketing material, product descriptions, blogs, email, social media, sales material, corporate materials and video scripts.
Manage the copywriting process from ideation to development and review across all stakeholders.
Working with creative and marketing teams on projects that involve multiple creative components and complex requirements.
Developing an understanding of new industries and critical customer needs and behaviors.
Digesting complex content and translating it into thoughtful and strategic creative executions.
Communicating and collaborating across and upward within the organization.
Articulating the strategic rationale behind creative ideas, especially to non-creative audiences.
QUALIFICATIONS
1–3 years of experience in B2B or B2C design.
Portfolio of work that demonstrates both strategy and writing expertise across mediums.
BS/BA degree in journalism, English, communications or other related discipline.
