Content Writer

Content Writer

Hello! 👋

Who are we? 

Locus.sh is a leading-edge technology company dedicated to solving the most challenging problems in logistics and supply chain. Our ambition? To revolutionize the supply chain realm through cutting-edge technology, enabling smarter, automated decision-making. From dispatch management and carrier orchestration to route optimization and real-time insights, our solutions are designed to enhance efficiency, consistency, and transparency in operations.

Our Journey and Impact: 

Since our inception in 2015, with the backing of esteemed investors like GIC Singapore, Qualcomm Ventures, Tiger Global, and Falcon Edge ($80M raised so far), we've embarked on a global mission to redefine logistics. Our technologies have empowered giants like Unilever, Nestle, and The Tata Group, facilitating over 1.2 billion deliveries across 30+ countries. The result? A staggering $300 million in cost savings, a 12 million tonne reduction in CO2 emissions, and an unwavering 99.5% SLA adherence.

Our Global Footprint: 

Based in Bangalore, India, our reach extends across the Americas, Southeast Asia, the Middle East, and beyond. As a vibrant team of 170+ visionaries, we're on an exhilarating growth trajectory.

Traits We Value:

Global: You possess a global mindset, understanding and appreciating diverse cultures and market nuances. You're adept at thinking beyond borders and appreciate the vast opportunities that a worldwide perspective brings.

Unrelenting: You display unmatched perseverance and commitment in everything you do. Challenges invigorate you, and you are determined to overcome obstacles with innovative solutions.

Intelligent: You consistently demonstrate sharp analytical thinking and astute problem-solving capabilities. You're quick to grasp complex concepts and can effectively communicate intricate ideas.

The Role – Content is King

From connecting with the audience to converting them, content plays a significant role. Content writing is the pillar of our successful digital marketing channel campaigns. The Locus marketing team is looking for someone who is passionate about content and can create and curate content independently to help further Locus’ content marketing & SEO efforts by synthesizing ideas in partnership with marketers, sales partners, product experts, and executive management.

He/she will develop strategies to maximize our relevance with the target market. The role will involve creating, improving and maintaining content to achieve our business goals. The candidate will implement compelling content campaigns, track content performance, develop, report on, and optimize results through analysis and ongoing testing. He / She must perform well under deadlines and be detail-oriented. 

Roles & Responsibilities:

• Create and publish engaging content: Email, Blog, Whitepapers, Newsletters, Website, and Webinars

  
  

• SEO craft knowledge for organic traffic building

  
  

• Measure and improve content programs

  
  

• Creativity and the ability to develop original content and ability to develop content that provokes engagement

  
  

• Formulating a cross-platform content strategy and consistently brainstorm and collaborate with teams for new ideas and strategies

  
  

• Find creative ways to expand our online content presence, as well as using analytics in the formulation of a content strategy

  
  

• Support the marketing team in harnessing the diverging market potential, research trends relevant to the target market and ensure content remains fresh

  
  

• Develop and maintain editorial calendar and ensure that the content strategy is aligned with short-term and long-term goals

  
  

• Keep up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends

  
  

Required Knowledge & Skills:

• A writer who has a fresh, adaptable and customer-friendly writing style

  
  

• Proficient in Technical content writing and editing

  
  

• 2-5 years of previous writing experience

  
  

• Bachelor's degree in English, Communications, Linguistics; Master's is a plus

  
  

• Supply chain / automotive industry background is an added advantage, but not a requirement