Content Specialist

Role Title : Content Specialist

Function : Marketing

Reports To COO & Talent Development Specialist

Location Mumbai (Turbhe)

Mission (Why does this role exist?) and Scope (About the Job)

• Responsible for creating, editing, and managing content across various platforms to ensure it aligns with the company’s brand and marketing objectives.
• Involves collaboration with multiple departments to produce engaging, high-quality content that drives traffic, engagement, and conversion.
• Execute all aspects related to social media outreach, SEO optimization, brand building, direct campaigns, training content creating and more.
• Responsible for planning, implementing, and managing the digital marketing strategy of the company.

Key Responsibilities and Outcomes (What the Person needs to accomplish in the role?)

1. Content Strategy

• Collaborate with marketing, training and design teams to plan and implement content strategies.
• Conduct research to understand audience needs and preferences, staying up-to-date with industry trends.
• Analyze content performance and make data-driven recommendations for improvements.

2. Content Creation & Management

• Create original content including articles and blog posts on specific topics to establish the company as an industry thought leader
• Create weekly/monthly newsletters covering topics relevant to the renewable sector
• Work with the management and business development team to update, design, and create content for client pitches, corporate event presentations, and other promotional material
• Collaborate with multiple teams to design and create all internal company communication including emailers, posters, employee handbook
• Maintain a content calendar to ensure timely delivery of all content projects
• Manage content on various platforms using content management systems (CMS)
• Ensure all content is accurate, up-to-date, and aligns with the company's tone and Page style

3. Social Media

• Responsible for designing a comprehensive social media strategy for all the handles including developing content strategy, calendars, and creating engaging posts to increase the social media presence.
• Conduct research on market trends, the company’s audiences and competitors, and end-to-end client journeys to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans

4. Training Content Deliverable

• Work with the subject matter experts (SMEs), and trainers to identify the training essentials and tailor the content to the specific need, knowledge level, and target audience
• Develop a detailed outline that organizes the content logically by closely looking into the training modules
• Assist in preparation of the training content with quizzes, tests, and other assessment tools to measure the understanding of the end audience
• Support in preparation of supplementary material such as handouts, and reference sheets
• Seek continuous input from the trainer and management to refine and improve the training material.

5. SEO and Digital Marketing

• Optimize content for search engines to improve visibility and ranking
• Manage the website, including developing and updating content, posting blogs and statutory information
• Active involvement in SEO efforts (keyword and image optimization etc.)
• Conducting on-site and off-site analysis of web SEO competition
• Take the lead in revamping the design and content of the company website, whenever necessary

6. Communication and Brand Alignment Strategy

• Execute the Communication strategy and manage the company’s brand image and positioning to strengthen relationships with all key stakeholders
• Maintain consistency across all branding and communication activities
• Work closely with graphic designers and other creatives to produce multimedia content
• Coordinate with multiple departments to gather insights and create relevant content

Qualifications: Education, Competencies (Knowledge, Skills & Behavior) and Experience

Minimum Qualifications, Bachelor’s degree in Marketing, Digital Technologies, Journalism, Communication, or a relevant field.

Experience

5+ years of prior experience working in a similar role o 2+ years of hands-on experience with SEO/SEM, Google Analytics and Google AdWords campaigns