Consumer Marketing Lead

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Job Description / Role Profile

Job/Position:

Consumer Marketing Lead

Location

Gurgaon/Mumbai

Department:

VACCINES BU

Line Manager’s Job/

Position Title:

Marketing Head

Global Reporting

Level:

Global Grade

OBJECTIVES/PURPOSE

Takeda sees a world where all people across the globe, regardless of age, race, or socio-economic class are protected against the threat of dengue. 

• As part of the India Vaccine Marketing, Consumer Marketing Lead would lead the development and implementation of Dengue Vaccine Consumer Activation Strategy.  This would include all ATL, BTL and Digital strategies.
• This should be done through close collaboration with internal teams of India marketing, medical, communication and MAPA, regional and global teams, as well as outside media and creative agencies.

SCOPE

Team Size: n/a

Direct Reports : None

Geographic Scope:

India

ACCOUNTABILITIES

• Develop overall brand plan to grow vaccine preventable disease awareness with full understanding of consumer/patient insights through consumer market research.
• Deliver off-line marketing activities through various channels including, but not limited to TV, OTT, print, radio, in-clinic and on ground events.
• Lead creative process to deliver the creatives for the above channels.
• Drive external agencies and manage their governance and quality outputs.
• Roll out monthly KPI tracking and performance progress.
• Follow Takeda approval processes to ensure that all non-promotional and digital contents and communications activities are compliantly executed.

EDUCATION AND EXPERIENCE

• Bachelor’s degree; Masters/MBA preferred
• 10+year Experience in consumer marketing in healthcare, pharma, insurance or related industry (Vaccines, Consumer Healthcare, FMCG)
• 10+year experience in multi-cultural environment with close communication with regional and global marketing team including management
• Digital Native
• Experience of marketing for middle to senior generation
• Consumer & Digital Agency management experience at client side

BEHAVIOURAL COMPETENCIES AND SKILLS:

• Integrated media planning and implementation of consumer marketing campaigns using mass media, digital channels etc.
• Initiate campaign concept development based on consumer insight, brief to agencies and create collaterals (eg. TVC) etc. with them.
• Capability of leading planning with agencies and internal stakeholders.
• A&P management to deliver the best performance within budget.
• Collaborative workstyle both with internal and external stakeholders
• Have a strong governance mindset to assess potential risks for the performance and ensure a solid mitigation plan and performance tracking in place.

OTHER INFORMATION

• Vaccines experience preferred