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Job Description

Position Title:- Consumer Insights Manager


Role and Responsibilities:-


Job Role:


  • Working closely with cross-functional teams to identify problem statements


  • Planning and implementing end to end consumer research strategies and methodologies


  • Conducting qualitative as well as quantitative research relying on primary as well as secondary research


  • Talking to existing and potential customers to understand their needs and behaviour


  • Doing a competitor analysis to understand product offerings and features


  • Devising actionable strategies from consumer insights


  • Reporting and presenting your findings to drive new product development and marketing strategies


Job Requirements:


  • Minimum 4+ years of experience conducting qualitative and quantitative research


  • Strong analytical skills to extract actionable insights from data


  • Strong research skills such as moderation, preparation of Q’re/DG and effective storytelling etc.


  • Strong communication and presentation skills


  • MBA, MA in Design/Sociology/Psychology in a numerate discipline


  • Need to have prior experience working with FMCG/Consumer Tech or any client-side company




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