Job Description
Key Responsibilities
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Will be responsible for handling the complete communication eco-system of the school and driving the brand messaging through various online/offline channels.
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Ensure the Schools USP is strongly reflected across various communication touchpoints.
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Creation, Management and regular updating of content, events and updates across School Website.
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Creating and posting of content on schools social media handles to drive high engagement rate and reach.
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Managing Press Releases and building media relations in the local market.
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Managing the online brand reputation for the school through review generation & management.
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Writing regular blogs that can help drive brand interest and SEO rankings.
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Handling all school internal communications in the form of principal updates, monthly newsletter and other parent related communications.
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Creating new marketing collaterals (Brochures, Posters, e-mailers etc..) that can be used by marketing teams to support in various stages of customer buying cycle.
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Managing Brands Visual Identity across various touchpoints to ensure consistency in brand communications.
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Working with agencies to help create new campaigns and strategies that can help drive admissions for the school.
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Co-ordinating with vendors to create a repository of brand images and videos over time for marketing.
Skills, Qualifications and Experience
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3 to 4 Years of Minimum work experience in related field of communication, branding and marketing.
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Strong content writing skills and experience of handling brand social media handles independently in previous roles.
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Good understanding of the digital marketing domain and various performance measurement analytics involved.
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Experience in writing press releases and managing PR distribution & media relations.
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Good understanding of branding and prior experience of working with designers or agencies to develop creative collaterals.
