Campaign Specialist-SFMC

Introduction
At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. To lead in this new era of technology and solve some of the world’s most challenging problems.

Your Role and Responsibilities
As Professionals – you are responsible for handling clients across industries within the quality space. You will be responsible to manage complete investigation process related to quality and compliance controls.
If you thrive in a dynamic, collaborative workplace, IBM provides an environment where you will be challenged and inspired every single day. And if you relish the freedom to bring creative, thoughtful solutions to the table, there’s no limit to what you can accomplish here.
Responsibilities:-
Build campaign journeys, filter entry audience

• Build emails using content builder in SFMC
• Creation email communication by drag and drop
• Communicate with market point of contacts
• Investigate journey bugs
• Create and update data extensions for send and personalization requests
• Attach creatives to a journey for final deployment
• Build cloud pages whenever required to connect the email using CTAs
• Creation of user input form pages
• Ability to write to Data Extensions
• Build required automation in Automation Studio whenever required
• Build error and exception handlers to prevent unhandled risk

Required Technical and Professional Expertise
Technical and Functional Skills:

• Bachelor’s degree with 3+ year of experience in Marketing Automation
• Minimum 2+ years of experience using AMP scripting
• Minimum 2+ years of responsive HTML, CSS & JavaScript coding experience
• Basic HTML knowledge
• Understand campaign brief and campaign flow
• Able to communicate with market representatives to clarify campaign
• Good Communication skill
• Understand data model and how database works (primary + foreign key, relations)
• Able to read and edit HTML/CSS code
• Basics of SQL
• Salesforce Marketing Cloud knowledge

Preferred Technical and Professional Expertise
Technical and Functional Skills:

• Bachelor’s degree with 3+ year of experience in Marketing Automation
• Minimum 2+ years of experience using AMP scripting
• Minimum 2+ years of responsive HTML, CSS & JavaScript coding experience
• Basic HTML knowledge
• Understand campaign brief and campaign flow
• Able to communicate with market representatives to clarify campaign
• Good Communication skill
• Understand data model and how database works (primary + foreign key, relations)
• Able to read and edit HTML/CSS code
• Basics of SQL
• Salesforce Marketing Cloud knowledge

We wish you great success in your career and encourage you to bring your best self to work with IBM