Job Description
Description
EssenceMediacom, India Business Manager
Overview of job EssenceMediacom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Business Manager. A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with key media owners where relevant. An innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques. Reporting of the role: This role reports to the – Business Director 3 best things about the job: - You would be working in one of the most exciting agencies
- A client that supports and encourages innovative and exciting work
- Scope to work on various target segments
Measurement of success In three months: - You would have complete knowledge of relevant categories.
- Total understanding of the various agency functions
- You would have been able to understand the client working style and deliver on their day-to day requirements and start building relationships with the key decision-makers within the current pipeline
In six months: - Demonstrate a good understanding of clients’ business and challenges and ability to apply the knowledge in the formulation of campaign strategy and recommendation.
- Build a good relationship with clients, internal and external stakeholders, and partners
- Proactively drive the business initiatives and response to the client requirements & briefs.
- Have a full understanding of what is happening in the client’s business & work accordingly
- Ability to start leading long term & short-term media planning for the client
In 12 months: - Established strong team and Client relationships and receive great feedback from co-workers and key client contacts
- Been the source of what’s new and emerging in media & technology to deliver new and innovative Client solutions
- Challenge briefs and constantly evolve our strategies to ensure we hit client KPIs and constantly take campaigns to the next level
- Planning & Strategy: Ensure holistic thinking is carried across channel planning and outcomes that can be clearly measured.
What you will need: - At-least 3+ years’ experience in media strategy / planning / execution / account planning
- Comfortable making & presenting annual, quarterly media strategies & plans.
- With experience of various responsibilities within the media ecosystem. Should know offline marketing. Knowledge of digital marketing would be a plus.
- Go-getter attitude, data analytics, communication skills, good logical reasoning, attention to detail, integrity, empathy, aptitude & dare for innovation.
- Working knowledge of all tools – TGI, BARC, MAP, IRS. Knowledge of digital tools (COMSCORE, Similarweb, Google trends, etc) would be a plus.
- Experience working with multiple stakeholders.
About EssenceMediacom:
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.
