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Job Description

Job Title - Business Development Manager – SouthLocation - HyderabadCompany - Azelis India Pvt LtdReports to - Business Manager- A&ES

contact person: tushar.shete@azelis.com


Job Objective - Main Purpose

- Sales & marketing of Speciality Chemicals in Agri Horti portfolio in the assigned region and be responsible for all sales functions, achieving targets, formulating marketing strategies etc.
- Responsible for developing sales in a geographical sector and a particular market


- Promote products/ solutions to customers B2B customers – formulators and manufactures in western states.


Main Duties and Responsibilities

-Build and Grow


  • Achieve budgeted Sales, Volume and Contribution in responsible region.
  • Identify new business opportunities, manage and retain Existing Accounts.
  • Drive growth through maximising current positions of strength and focusing on profitable growth areas.
  • Understand the Global Markets, Industry and map down the growth potentials for the Azelis India in Spec Agri Horti segments and develop plan to win these potentials.
  • Drive the mind-set transition from selling products to selling solutions and work closely with marketing on value pricing all current and future solutions.
  • Identify, assess and secure new business opportunities through delivering and co-leading innovative projects to support application lab.
  • To keep continuous track of new technologies for our products, commercial aspects of the business and keep the team updated.
  • To evaluate business risk on regular basis in the region and keep all relevant seniors informed.
  • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark up factors.
  • Negotiate contracts with vendors and customers to manage product distribution, establishing distribution networks and developing distribution strategies.
  • To create and maintain Azelis India image in the region as a nimble footed, highly responsive, sustainable source who thinks for customer.

Understand Competition and Consumer


  • To establish process / structure of Market Intelligence to become and remain long term competitive and for formulating business strategies.
  • Mapping & Monitoring Competition and their activities in the market; proactively coming out with value propositions for the company.
  • Extensively navigating online tools/ import data reports
  • Exploit  CRM for all Customer Interactions

Internal Customer Delight


  • Internally initiate discussions, deliberations and action plan for expansion/creation of facilities based on market demand, customer requirement and growth engines.
  • Integrate with Application Lab for creating winning propositions for Tier 2 and Tier 3 customers.
  • Coordinate communication between key internal and external partners including R&D, marketing, legal and business creation.

Skills and Competences


  • Bachelors degree in Chemicals/ Agriculture with  min 5-7 years of experience into exports-import, Technical Sales experience of B2B in agro chemicals formulators and AI manufacturers.
  • Create good network with commercial and Technical teams at supplier/customers end.
  • Excellent communication and collaboration skills.
  • Sense of ownership and drive: self-starter and problem solver who shows a bias for action, acts promptly to remove "roadblocks" and ensures accountability to get things done in a timely manner.
  • Highly organized, structured and flexible, able to work well under pressure and deal with multiple / conflicting priorities meeting the deadlines.
  • Fluent English a must-have (both verbal and written communication).
  • Adherence to Work Culture and Ethics.

The requirements of the job will develop and change due to the needs of the business and the employee will be expected to adapt to these changes.  This list is not absolute and the employee will be expected to carry out any tasks and duties for which he/she is trained.


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