Brand Manager - Retail

Sika is a specialty chemicals company with a leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protecting in the building sector and motor vehicle industry. Sika has subsidiaries in 101 countries around the world and manufactures in over 300 factories. Its 33,500 employees generated annual sales of CHF 10.49 billion in 2022.

• Analyse brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Meeting with clients and working with colleagues across multiple departments 
• Align the company around the brand’s direction, choices and tactics

• Bachelor’s Degree in Marketing, Advertising or related field
• 7+ years’ experience in brand or product management
• Strong project management skills
• Exceptional verbal and report presentation abilities
• Extensive experience in packaging design and retail display creation
• Proven working experience as Brand Manager or Associate Brand Manager
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices
• Degree in marketing or a related field

Education: MBA ( Sales & Marketing ) with professional experience of minimum 7+ years in relevant industry.

• Knowledge of Sales & Marketing mainly in Paints or adhesives or similar industries & retail channel is must .

Competencies/ Functional 

• Self-starter with strong hands-on approach, presentation & pragmatic problem solving skills.
• Marketing sense :  adequate marketing demand , analysis & survey , business model , marketing activities & promotions & contribution to sales
• Technical skills : product knowledge , solve application problems, speak out product advantages

Behavioral

• Innovative  & high level of self-motivation, a team player