Job Description
JOB DESCRIPTION:JOB SUMMARY
Responsible for the topline and profitability for the assigned brand in the Abbott portfolio & Conceptualization and Formulation of marketing strategies and associated communication development for the brand
CORE JOB RESPONSIBILITIES
- Building strong marketing programs to drive engagement with the target audience - consumers / HCPs. Tracking and measuring the impact of the Marketing Programs.
- Driving market shaping initiatives by focusing on execution of HCP (healthcare professional) education and promotion plans
- Managing the medical creative agencies so as to develop brand communication. While also focusing on A&P spends and related provisions.
- Support and drive sales – work in close partnership with sales/ trade team to ensure marketing programs are driven consistently and in a high quality manner.
- Liaise with Market Research agencies to gather insights from consumers so as to evolve relevant brand communication strategy
- Follow due diligence in documentation and ensuring OEC SOPs are followed.
MINIMUM QUALIFICATIONS
Minimum Education
Graduate
Education Level
Major/Field of Study
B. Pharm / B.Sc and MBA
Marketing
MINIMUM WORK EXPERIENCE
Experience
Experience Details
4+ Years
- Previous experience in pharma marketing in reputed organisation/brands
- Proven track record for designing, implementing and tracking impact of creative marketing programs for HCP engagement
- Experience in sales function in Pharma/ Healthcare will be an added advantage
- Should be excellent in interpersonal, influencing and negotiation skills
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:ANI International Nutrition
LOCATION:India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:WORK SHIFT:Standard
TRAVEL:Yes, 50 % of the Time
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)
