Job Description
JOB DESCRIPTION:JOB SUMMARYResponsible for the topline and profitability for the assigned brand in the Abbott portfolio & Conceptualization and Formulation of marketing strategies and associated communication development for the brand CORE JOB RESPONSIBILITIESBuilding strong marketing programs to drive engagement with the target audience - consumers / HCPs. Tracking and measuring the impact of the Marketing Programs.Driving market shaping initiatives by focusing on execution of HCP (healthcare professional) education and promotion plansManaging the medical creative agencies so as to develop brand communication. While also focusing on A&P spends and related provisions.Support and drive sales – work in close partnership with sales/ trade team to ensure marketing programs are driven consistently and in a high quality manner.Liaise with Market Research agencies to gather insights from consumers so as to evolve relevant brand communication strategyFollow due diligence in documentation and ensuring OEC SOPs are followed.MINIMUM QUALIFICATIONSMinimum EducationGraduateEducation LevelMajor/Field of StudyB. Pharm / B.Sc and MBAMarketingMINIMUM WORK EXPERIENCEExperienceExperience Details4+ YearsPrevious experience in pharma marketing in reputed organisation/brandsProven track record for designing, implementing and tracking impact of creative marketing programs for HCP engagementExperience in sales function in Pharma/ Healthcare will be an added advantageShould be excellent in interpersonal, influencing and negotiation skillsThe base pay for this position is N/AIn specific locations, the pay range may vary from the range posted.JOB FAMILY:Product ManagementDIVISION:ANI International NutritionLOCATION:India > Mumbai : BKC BuildingADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Yes, 50 % of the TimeMEDICAL SURVEILLANCE:Not ApplicableSIGNIFICANT WORK ACTIVITIES:Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)
